Brand Tone

Inspiring & Encouraging, Caring & Supportive, Calm & Serene, Professional & Knowledgeable, Accessible & Friendly, Elegant, Determination

Brand Values

• •Well-being & Health
• •Empowerment & Self-Discovery
• •Authenticity & Passion
• •Quality & Comfort
• •Community & Connection
• •Freedom
• •Engagement
• •Determination
• •Animal Welfare

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., for InYogaByS: Inspiring, Caring, Calm, Professional, Accessible) and corresponding "do's and don'ts" for language, sentence structure, and vocabulary.
• •Understand Your Audience Deeply: Tailor the tone to resonate with the target audience (e.g., individuals seeking well-being, expectant mothers, those new to yoga). Use language they understand and connect with.
• •Prioritize "You" over "We": Focus the copy on the client's benefits, feelings, and transformation rather than solely on the brand's features. For example, instead of "We offer great yoga classes," try "You'll discover a new sense of calm and strength in our yoga classes."
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, social media posts, email newsletters, and any advertising materials. This builds trust and brand recognition.
• •Read Copy Aloud: Before publishing, read the text aloud to ensure it flows naturally and conveys the intended emotion and tone. This helps catch awkward phrasing or a tone that feels off-brand.

Social Perception

Clients likely perceive InYogaByS as a source of authentic yoga instruction focused on individual well-being and taught by a passionate instructor. The online presence suggests a welcoming environment for various levels and needs, including prenatal and postnatal yoga. The "IN" apparel brand aims to be perceived as stylish, comfortable, and empowering for women practicing yoga and other sports. The connection to a yoga instructor likely adds credibility regarding the functional aspects of the apparel.

Copy Examples

• •Facebook/Instagram Post (Yoga Class Promotion): Reconnect with your inner strength and find your calm amidst the everyday hustle. ✨ Join Stéphanie for a Vinyasa flow that will leave you feeling refreshed, centered, and empowered. Whether you're new to yoga or deepening your practice, you'll find a supportive space to grow. Link in bio to book your mat! #InYogaByS #YogaForWellbeing #EmpowerYourself #VinyasaFlow #ParisYoga
• •Website Banner (For "IN" Apparel): Move with Freedom. Embrace Your Elegance. Discover the 'IN' collection – thoughtfully designed yoga and activewear that supports your every breath and movement. Crafted for comfort, styled for you. #INactivewear #YogaStyle #ComfortAndElegance #EmpoweredByIN
• •Email Subject Line (Newsletter): Breathe Deeper, Live Fuller: Tips & Inspiration from InYogaByS
• •Product Description Snippet (for "IN" Leggings): Our 'Aura' leggings feel like a second skin, empowering you to flow, stretch, and conquer your day with confidence and grace. Designed by a yogi, for your unique journey. #INYogaWear #MindfulMovement #YogaEssentials
• •Blog Post Introduction: Ever feel like life is pulling you in a million directions? Yoga offers a powerful anchor, a way to return to yourself and cultivate a deep sense of inner peace and resilience. In this post, we explore simple breathing techniques to help you navigate stress and find your center, anytime, anywhere. #YogaForStressRelief #Mindfulness #InYogaByS