Brand Tone

Artistic & Eclectic, Conscious & Thoughtful, Empowering & Beautiful, Nostalgic & Modern, Subtly Confident

Brand Values

• •Craftsmanship & Quality
• •Individuality & Eclecticism
• •Storytelling & Community
• •Sustainability & Consciousness
• •Empowerment & Self-Expression
• •Authenticity
• •Ethical & Empathetic Legacy

Best Practices

• •Embrace 'Eclectic' Storytelling: Use vivid, sensory language that appeals to individuality and artistic expression. Frame products not just as items, but as companions in the wearer's personal journey and story.
• •Highlight Conscious Craftsmanship: Subtly weave in details about the handcrafted nature, careful material selection, or sustainable practices behind the pieces. This reinforces the value of quality and mindfulness.
• •Speak with Understated Confidence: Avoid overly aggressive sales language. Instead, use a tone that is assured, artistic, and subtly empowering, letting the unique designs speak for themselves while inviting the customer into the brand's world.
• •Foster a Sense of Community: Address the audience as 'eclectic beings' or a collective of individuals who appreciate unique style. Use inclusive language that invites dialogue and sharing.
• •Maintain Visual & Verbal Cohesion: Ensure that the language used in copy complements the minimalist, artistic, and avant-garde aesthetic seen on the website and Instagram. Captions can be poetic or abstract but should always align with the core values of craftsmanship, individuality, and conscious creation.

Social Perception

Positive Recognition, Cult Following, Sustainable & Stylish, Innovative & Artistic, Community Focused

Copy Examples

• •Product (Yshaia Bag): 'More than an accessory, the Yshaia is a narrative woven in leather. Inspired by [mention inspiration if known, e.g., a trip, an architectural detail], designed for the woman who carves her own path. Carry your story. #EDAS #EclecticElegance #ConsciousCraft'
• •Brand Story: 'EDAS: Where careful craftsmanship meets the eclectic spirit. Each piece, a dialogue. Each design, an invitation to express the unique masterpiece that is you. Discover accessories that speak your language. #HandmadeWithIntention #StorytellingThroughStyle'
• •Sustainability Focus: 'Beauty that endures, consciously created. Our made-to-order approach means each EDAS piece is not just unique to you, but also a step towards more thoughtful consumption. Wear your values. #SustainableLuxury #EDASJourney'
• •Community Engagement: 'For the eclectic beings, by an eclectic soul. EDAS is a celebration of individuality and the stories that connect us. Join our community, share your vision. #EDASCommunity #ModernLifestyle #ArtToWear'
• •New Collection Teaser: 'Unveiling new silhouettes, whispering tales of nostalgia reimagined. EDAS invites you to explore a collection where timeless artistry meets modern audacity. Dare to be eclectic. #FutureNostalgia #EDASNextChapter'