Brand Tone

Authoritative, Nurturing, and Reassuring

Brand Values

• •Expertise and Trust
• •Safety and Gentleness
• •Efficacy
• •Education
• •Empathy

Best Practices

• •Always Channel the 'Doctor Mom' Persona: Every piece of communication should feel like it's coming from a knowledgeable and caring mother who is also a medical expert.
• •Educate, Don't Just Sell: Position the brand as a resource for parents. Create content that answers their questions and addresses their concerns about baby skincare.
• •Use a Consistent Vocabulary: Incorporate brand-specific terms like 'Dermat-Crafted,' 'Doctor Mom,' and the names of your product lines consistently across all platforms.
• •Emphasize Safety and Transparency: Clearly communicate the brand's commitment to using safe, high-quality ingredients and being free from harsh chemicals.
• •Focus on the Emotional Connection: Use storytelling and relatable parenting scenarios to build an emotional bond with your audience. Frame the products not just as solutions, but as tools for creating joyful bonding moments.

Social Perception

The public perceives edababycare as a premium, trustworthy, and expert-driven brand in the baby skincare market. The 'Doctor Mom' founder is a powerful differentiator that builds a strong emotional connection and sense of security with the target audience. The brand is also seen as a reliable source of information, fostering a sense of community and transparency.

Copy Examples

• •A mother’s touch, perfected by a dermatologist's care. Our 'Hug Your Bug' body lotion is more than just a moisturizer; it's a daily ritual of love and protection. Crafted by a Doctor Mom to be gentle, non-greasy, and perfect for your little one's delicate skin.
• •Tired of juggling multiple products at bath time? As a dermatologist and a mom, I created a simpler, safer solution. Our 2-in-1 Cleansing Bath Oil transforms from a nourishing massage oil to a milky cleanser with just a splash of water. Give your baby the gift of healthy, happy skin.
• •From Stressed to Blessed. Dermat-crafted skincare that combines medical expertise with a mother's touch. Because you shouldn't have to choose between science and love.
• •Welcome to the Eda family! We know that caring for your baby's skin can be overwhelming. That's why we're here to help. As a dermatologist and a mom, I've created a line of products that are gentle, effective, and made with love. Explore our 'AM PM Routine' and discover the secret to happy, healthy baby skin.
• •End the day with a calming embrace. Our 'Just be with Me Nighttime Balm' is a rich, nourishing formula designed to soothe and protect your baby's skin while they sleep. Infused with natural botanicals, this dermatologist-created balm is the perfect final step in your baby's nighttime ritual.