Brand Tone

warm, friendly, nurturing, and whimsical

Brand Values

• •Quality & Safety
• •Uniqueness & Curation
• •Joy & Magic of Childhood
• •Conscious Consumption & Sustainability
• •Family-Centric & Community
• •Passion & Authenticity
• •Well-being

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., warm, whimsical, nurturing), including specific words to use and avoid, sentence structure preferences, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Emphasize Storytelling: Connect with your audience by weaving narratives around your products and the values they represent (e.g., the joy of play, the comfort of quality materials, the magic of childhood). Focus on the "why" behind the product.
• •Use Gentle and Evocative Language: Choose words that are soft, positive, and paint a picture. Words like "cherish," "wonder," "sparkle," "cozy," "gentle," "magical," and "joyful" align well with Petit Muxu's established tone.
• •Maintain Visual-Textual Cohesion: Ensure that the tone of your copy matches the aesthetic of your visuals. For Petit Muxu, this means pairing warm and whimsical text with soft, high-quality imagery.
• •Engage Authentically: When responding to comments or messages, maintain the same warm, friendly, and helpful tone. Personal touches and genuine care will reinforce the brand's values and build a loyal community. Prioritize being approachable and kind in all interactions.

Social Perception

A charming and welcoming boutique for families; a source for unique, high-quality, and stylish children's products and gifts; a business run by passionate individuals who genuinely care about their customers and the products they offer; family-friendly and considerate of parents' needs; associated with trendy and desirable brands like Konges Sløjd and Liewood

Copy Examples

• •✨ Adventure awaits! Our newest collection of handcrafted wooden toys has just arrived, ready to spark little imaginations and create hours of joyful play. Each piece is chosen with love, because we believe in the magic of childhood. Tap to explore and bring a little wonder home! #PetitMuxuMagic #HeirloomToys #PlaytimeJoy
• •Wrap them in warmth and wonder this season! 🍂 Our organic cotton rompers and cozy knits are designed for snuggles, play, and all the little moments in between. Discover unique styles that are as gentle on their skin as they are on the planet. Shop the new collection at petitmuxu.com – where every stitch tells a story. #PetitMuxuKids #ConsciousParenting #AutumnAdventures
• •Welcome to Petit Muxu. Discover a lovingly curated world of unique treasures for your little ones. From the softest essentials to toys that inspire, we're here to make childhood even more magical. Quality, joy, and a touch of whimsy in every find.
• •A Little Treat for Your Little One 🧸✨ Special joys await inside! (Email Body Snippet): Hello lovely families! We believe every child deserves a touch of magic, and we've handpicked some beautiful treasures just for you. For a limited time, enjoy [discount/offer] on our [category] collection. Find that perfect something to cherish those fleeting, precious moments...
• •Snuggle up in a cloud of softness with our [Product Name] blanket. Woven from the finest organic cotton and sprinkled with a touch of Petit Muxu charm, it’s perfect for naptime cuddles, pram adventures, or simply creating a cozy haven for your little dreamer. Because the sweetest moments are often the simplest. (Dimensions: Xcm x Ycm, Care: Machine washable on gentle)