Brand Tone

Feminine & Elegant, Empowering & Self-Loving, Aspirational & Stylish

Brand Values

• •Self-Esteem and Self-Love
• •Elegance and Sophistication
• •Quality and Attention to Detail
• •Beauty and Transformation
• •Celebration of Individuality

Best Practices

• •Focus on 'Her': Always write with the target audience in mind – women who value themselves, style, and sophistication.
• •Weave in Brand Values: Subtly incorporate core values like self-love, elegance, quality, and transformation into product descriptions, social media captions, and email marketing.
• •Use Feminine and Elegant Language: Choose words and phrases that evoke sophistication and beauty.
• •Highlight Quality and Detail: Emphasize the craftsmanship and attention to detail in your accessories.
• •Empower and Celebrate: Frame your messaging to celebrate individuality and make women feel confident.

Social Perception

A purveyor of stylish, quality accessories that make women feel good about themselves. Absence of listings on 'Reclame Aqui' suggests a lack of significant unresolved customer issues.

Copy Examples

• •Discover the 'Anel Paola Dourado,' a heart detail that celebrates your inner radiance.
• •Indulge in the elegance you deserve with our latest collection of sophisticated accessories.
• •Elevate your style and embrace your beauty with Madeleinne's exquisite designs.
• •Adorn yourself with pieces that reflect your unique spirit and celebrate your individuality.
• •Experience the transformation that comes with wearing accessories crafted with quality and attention to detail.