Brand Tone

Friendly, Trendy, Service-Oriented, Promotional, and Local

Brand Values

• •Customer Satisfaction
• •Personalization and Uniqueness
• •Accessibility and Convenience
• •Value for Money
• •Local Engagement

Best Practices

• •Use simple and direct language.
• •Highlight promotions and special offers clearly.
• •Incorporate local references and New Caledonian culture.
• •Maintain a friendly and welcoming tone in all communications.
• •Emphasize speed and convenience in service descriptions.

Social Perception

Positive, Engaged, Recognized for Phone Customization, and Locally Trusted

Copy Examples

• •"Customize your phone case with us! Click & Collect in 1 hour."
• •"New Caledonian vibes on your phone! Check out our latest designs."
• •"Mother's Day Special: Personalized phone cases for the best mom!"
• •"Destockage! Cases from 1000 XPF. Limited time offer!"
• •"Welcome to Smartphone NC! We're here to make your phone unique."