Brand Tone

Calm and Serene, Mindful and Intentional, Warm and Inviting, Aspirational yet Accessible, Nature-Inspired

Brand Values

• •Well-being
• •Mindfulness
• •Simplicity/Minimalism
• •Nature Connection
• •Quality and Aesthetics
• •Sustainability/Ethical Sourcing

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., calm, mindful, warm), including specific words to use and avoid, sentence structure preferences, and overall feeling you want to evoke.
• •Prioritize "You" Statements: Focus on the customer and how your products benefit them and their pursuit of a peaceful environment (e.g., "Transform *your* space," "helping *you* craft").
• •Use Sensory Language: Appeal to the senses (sight, touch, smell) to immerse the customer in the experience your products offer (e.g., "gentle aroma," "soft, breathable linen").
• •Maintain Visual-Copy Cohesion: Ensure that the language used in your copy perfectly complements the calm, minimalist, and nature-inspired visuals on your website and social media.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, emails, social media, ads) to ensure it consistently reflects the desired brand tone and values. Read it aloud to catch awkward phrasing or tones that feel off-brand.

Social Perception

A Source of Tranquility, Aesthetically Pleasing, Trustworthy (if product quality and service are consistent), Niche and Curated, Inspirational

Copy Examples

• •Instagram Post (Product: Ceramic Diffuser): Breathe deeply. Transform your space into a sanctuary of calm with our minimalist ceramic diffuser. Let the gentle aroma guide you to a moment of peace. ✨ #NOHMliving #MindfulHome #Sanctuary
• •Website Product Description (Linen Bedding): Drift into serene slumber with our pure linen bedding. Soft, breathable, and thoughtfully crafted to bring a touch of nature's calm to your most personal space. Wake up refreshed, enveloped in gentle comfort.
• •Email Newsletter Subject Line: Create Your Haven: Simple rituals for a more mindful home.
• •Facebook Ad (General Brand Awareness): Seeking tranquility in your everyday? NOHM Store offers a curated collection of home essentials designed to bring peace, beauty, and mindfulness into your life. Discover your calm today.
• •"About Us" Snippet: At NOHM, we believe your home should be your sanctuary – a place to unwind, reconnect, and simply be. We thoughtfully curate pieces that inspire tranquility and a deeper connection to the present moment, helping you craft a space that truly nurtures your well-being.