Brand Tone

Aspirational yet Accessible, Friendly and Engaging, Passionate and Authentic, Modern and Stylish, Positive and Encouraging

Brand Values

• •Quality
• •Style
• •Affordability
• •Customer Service
• •Passion for Equestrianism
• •Community (implied)
• •Family-run (Authenticity)

Best Practices

• •Balance Aspiration with Accessibility: Use evocative language and beautiful imagery that inspires, but always reinforce the value and affordability. Avoid overly exclusive or elitist language.
• •Maintain a Friendly and Approachable Voice: Use conversational language, engage with comments and questions warmly, and incorporate relevant emojis where appropriate (especially on social media) to reflect the mother-daughter, passionate team behind the brand.
• •Highlight Quality and Style in Tandem: Ensure product descriptions and promotional copy consistently emphasize both the high-quality materials/craftsmanship and the stylish, modern design elements.
• •Weave in the Passion: Let the genuine love for equestrianism shine through. Share stories (even small ones), use relatable equestrian terms, and connect with the lifestyle aspect of the products.
• •Be Consistent Across Platforms: While the specific format may change (e.g., Instagram caption vs. email newsletter), the core brand voice – friendly, aspirational, quality-focused, and passionate – should remain consistent across the website, social media, emails, and any other customer touchpoints.

Social Perception

Positive, Desirable, Good Value (Implied), Trusted (within their community)

Copy Examples

• •Instagram Post (New Breeches): Step into your next ride with confidence and style! ✨ Our new Performance Pro Breeches are here – engineered for comfort, designed for elegance, and priced for your passion. Feel the quality, love the look. 🐴 Shop the collection now (link in bio)! #EcuDeChene #EquestrianStyle #AffordableLuxury #NewArrival
• •Facebook Ad (Saddle Pad Collection): Dress your horse in the best! 🤎 Explore Ecu de Chêne’s stunning collection of saddle pads – where quality craftsmanship meets beautiful design. Because your horse deserves to look and feel amazing, without breaking the bank. Discover your new favourite today! Shop now: [link] #EcuDeCheneEquestrian #HorseFashion #QualityHorseWear #UKMade
• •Email Newsletter Subject (Seasonal Sale): Your Ride Just Got More Stylish (and Affordable!) 🍁🐴 Body Snippet: Hi [Customer Name], The leaves are turning, and so are heads thanks to Ecu de Chêne! 😉 As a special thank you to our amazing community, we're giving you early access to our Autumn Style Event. Find exceptional quality and the elegant designs you love, now at even friendlier prices...
• •Product Description (Show Shirt): Elegance in every stitch. Our Classic Competition Show Shirt is more than just apparel; it's a statement of your dedication and passion. Crafted from breathable, high-performance fabric for ultimate comfort in the ring, and tailored for a flattering, sophisticated silhouette. Shine bright, ride beautifully. ✨ #EcuDeChene #ShowReady #EquestrianElegance
• •Instagram Story (User-Generated Content): (Image of a customer happily riding in their gear) We LOVE seeing you shine! 😍 @[CustomerHandle] looking fabulous in our Signature Base Layer and Everyday Leggings. Thanks for sharing your #EcuDeChene moments! Tag us for a chance to be featured! #EDCCommunity #HappyRiders #EquestrianLife