Brand Tone

Elegant, Sophisticated, Serene, Calm, Inspirational, Mindful, Understated, Authentic

Brand Values

• •Timeless Elegance & Modern Simplicity
• •Comfort & Inspiration
• •Understated Luxury & Refined Taste
• •Quality Craftsmanship
• •Sustainable Materials & Unique Designs

Best Practices

• •Use elegant and sophisticated language to reflect the brand's tone.
• •Focus on the timeless and serene qualities associated with the brand.
• •Incorporate sensory details that evoke comfort, calmness, and inspiration.
• •Highlight the quality and craftsmanship of the products.
• •Subtly emphasize the use of sustainable materials and unique designs, without overstating claims.

Social Perception

Perceived as a brand offering high-quality, natural, and sustainable products with a focus on timeless elegance and understated luxury. Customers associate 'ecru' with sophistication, comfort, and a serene aesthetic.

Copy Examples

• •Discover the understated luxury of our ecru linen collection, designed for timeless elegance and modern simplicity.
• •Create a home sanctuary with our calming ecru tones, crafted from the finest sustainable materials.
• •Experience the comfort and inspiration of our ecru designs, where quality craftsmanship meets refined taste.
• •Indulge in the serene beauty of our ecru duvet cover, made with organic cotton for a restful night's sleep.
• •Elevate your wardrobe with our ecru jacket, a symbol of timeless elegance and mindful style.