Brand Tone

Professional, Authoritative, Supportive, Helpful, Engaging, Modern, and Value-Driven

Brand Values

• •Quality and Excellence: Committed to providing high-standard, effective educational materials.
• •Support for Educators: Focused on making teachers' lives easier and empowering them to teach confidently.
• •Relevance and Compliance: Ensuring resources are up-to-date with current educational guidelines and statutory requirements.
• •Accessibility and Inclusivity: Providing editable resources to suit different needs and aiming to be affordable for schools with tight budgets. They also create resources on topics like mutual tolerance and respect.
• •Passion for Education: The founders express a love for what they do and a passion for their subjects.

Best Practices

• •Prioritize the Teacher's Perspective: Always write with the "busy teacher" in mind. Highlight solutions to their pain points (time constraints, curriculum demands, engaging students). Use language that resonates with educators (e.g., "Ofsted-praised," "curriculum-aligned," "statutory guidelines").
• •Emphasize Expertise and Reliability: Consistently mention the experience of the resource creators (teachers, educational consultants) and collaborations with reputable organizations. Reference adherence to official guidelines (DfE, PSHE Association) to build trust.
• •Be Clear, Concise, and Action-Oriented: Teachers need information quickly. Use clear headings, bullet points, and straightforward language. Ensure calls to action are obvious (e.g., "Download Free Samples," "Explore Packages").
• •Maintain a Supportive and Encouraging Voice: While professional, the tone should also be approachable and supportive. Acknowledge the challenges teachers face and position the resources as helpful tools that build confidence.
• •Showcase Value and Transparency: Clearly communicate the pricing model (one-off payments, no subscriptions) and the value proposition (high-quality, time-saving, editable resources). Avoid jargon where possible, and ensure all claims are backed by evidence (e.g., review numbers, download statistics).

Social Perception

Highly Regarded by Teachers, Trusted Resource Provider, and Community-Focused

Copy Examples

• •Headline: Empower Your PSHE Teaching: Ofsted-Praised, Teacher-Approved Resources. Body: Pressed for time? Deliver outstanding PSHE, RSE, and Citizenship lessons with EC Publishing's fully editable, curriculum-aligned packages. Join thousands of UK schools trusting our expertly crafted, engaging materials. Download your free samples today!
• •Headline: Navigate the New RSE Guidelines with Confidence. Body: Stay ahead with our up-to-date RSE resources, designed by experienced educators to meet all statutory requirements. EC Publishing provides comprehensive, easy-to-use lesson plans that foster crucial discussions and empower your students. Quality resources, exceptional value.
• •Headline: Make Every Lesson Count: Engaging Resources for Busy Teachers. Body: Stop spending hours planning from scratch! EC Publishing offers a wealth of high-quality, editable lessons for PSHE, Citizenship, and RE. Loved by teachers, praised for their clarity and impact. Discover why we're the UK's favourite PSHE provider.
• •Headline: Affordable Excellence in Educational Resources. Body: Tight budget? EC Publishing believes every school deserves the best. Access premium, curriculum-ready PSHE and RSE materials without subscriptions or hidden fees. One-off payments for resources you keep forever. Making quality education accessible.
• •Headline: Join the EC Publishing Community: Support and Resources at Your Fingertips. Body: Connect with fellow educators and access a treasure trove of PSHE insights. Our resources are more than just lesson plans; they're a gateway to confident teaching and engaged students. Explore our free materials and see the EC Publishing difference.