Brand Tone

Authentic, Caring, Conscious, and Supportive

Brand Values

• •Sustainability and Environmental Responsibility
• •Quality
• •Customer Service & Integrity
• •Community Focus
• •Ethical Operations

Best Practices

• •Lead with Values: Always weave in the core values of sustainability, quality, and community. Let your "why" shine through.
• •Speak Authentically: Use genuine, honest language. Avoid greenwashing or exaggerated claims. Share real stories and insights where possible.
• •Educate and Empower: Provide useful information about products, materials, and the benefits of yoga. Position the brand as a knowledgeable resource.
• •Foster Connection: Use inclusive, warm, and welcoming language. Address the community directly and make them feel part of the Eco Yoga Store family.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy aligns with the visual elements (peaceful, natural, inspiring imagery) used on the website and social media for a cohesive brand experience.

Social Perception

Eco-Conscious Leader (within its region), Trusted & Reliable, Community-Oriented, Provider of Quality Goods, Ethical Choice

Copy Examples

• •Headline: Practice with Purpose. Our Earth-Kind Yoga Mat. Body: Flow consciously on our sustainably sourced mats. Designed for your practice, and kind to our planet. Support your journey and the Earth with every pose. CTA: Shop Eco-Friendly Mats
• •Headline: Your Sanctuary Awaits. Supported by Eco Yoga Store. Body: From our community to yours, find everything you need to create your perfect practice space. High-quality, sustainable props delivered to your door in Australia & NZ. CTA: Discover Your Yoga Essentials
• •Headline: Quality You Can Feel. Ethics You Can Trust. Body: Experience the difference with our premium Manduka and Tribe yoga gear. We believe in products that last, made with integrity and respect for the environment. CTA: Explore Our Collections
• •Headline: Not Sure Which Bolster is Best? We Can Help! Body: Our 100% natural kapok bolsters offer unparalleled support and comfort. Lightweight, clean, and odourless – find out why they’re a yogi favourite for restorative practice. CTA: Learn More & Shop Bolsters
• •Headline: Breathe Deeper, Live Greener. Body: Embrace a holistic approach to your wellbeing. Our eco-conscious yoga apparel and accessories are chosen to enhance your practice and reflect your commitment to a healthier planet. CTA: View Sustainable Apparel