Brand Tone

Friendly, approachable, informative, and slightly promotional, focusing on variety and accessibility. It also presents a local feel.

Brand Values

• •Variety & Choice
• •Accessibility & Convenience
• •Quality (implied through brand selection)
• •Customer Service (attempted)
• •Local Focus

Best Practices

• •Maintain a friendly and approachable tone, reflecting the local shop feel.
• •Highlight the variety of products and brands available.
• •Emphasize accessibility through physical stores and online presence.
• •Address customer concerns proactively, based on the FAQ format.
• •Incorporate hobbyist vaping terms (MODS, ALQUIMIA, REPARABLES) where appropriate.

Social Perception

Eco Vap is perceived as a convenient, well-stocked local vape shop, particularly in Marbella and San Pedro Alcántara, known for a positive customer experience.

Copy Examples

• •"New arrivals at Eco Vap! Come check out the latest mods and e-liquids. Visit us in Marbella or San Pedro Alcántara!"
• •"Need a new coil? We've got you covered! Wide selection of Vaporesso, Geekvape, and more. Find us online or in-store."
• •"DIY e-liquid enthusiast? Explore our ALQUIMIA selection and create your perfect vape!"
• •"Got questions? Check out our FREQUENT QUESTIONS section on our website for shipping, payment, and defective item info."
• •"Curbside pickup available! Order online and grab your vape essentials without leaving your car. Eco Vap - Making vaping easy."