Brand Tone

empowering, educational, and friendly

Brand Values

• •Sustainability
• •Quality & Durability
• •Simplicity & Convenience
• •Health & Cleanliness

Best Practices

• •Lead with the 'Why': Always connect the product feature to the core value of sustainability. Instead of just saying "durable straws," say "Durable straws that replace thousands of single-use plastic ones over their lifetime."
• •Use Empowering Language: Employ words like "your," "you," and "simple swaps" to make the customer the hero of their own eco-journey. The brand name "ecoü" itself reinforces this personal connection.
• •Focus on Positive Impacts: Highlight the benefits of switching, not just the problems with disposables. Emphasize better taste, beautiful design, money saved, and the satisfaction of making a good choice.
• •Stay Educational but Accessible: Share facts and tips about sustainability in a way that is easy to digest. Use blog posts or short social media videos to explain how to care for products to maximize their lifespan.
• •Maintain Visual and Verbal Cohesion: Ensure the clean, minimalist, and nature-inspired aesthetic of your visuals is matched by clear, simple, and positive language in your copy. This creates a unified and trustworthy brand experience.

Social Perception

a reliable and authentic brand in the eco-conscious market

Copy Examples

• •Sip, rinse, repeat. Our borosilicate glass straws are designed for durability and the purest taste, so your only aftertaste is satisfaction. Make the switch from single-use plastic and taste the difference. #Ecou #SustainableLiving #GlassStraws
• •Clean up spills, not forests. One of our super-absorbent Swedish dishcloths replaces 17 rolls of paper towels. A simple swap for your kitchen that makes a world of difference. #SimpleSwaps #EcoFriendlyHome
• •Subject: Ready to simplify sustainability? At ecoü, we believe being eco-friendly should be easy. That's why we create high-quality, reusable essentials that fit seamlessly into your life. Discover your new favorite way to go green.
• •Tired of the metallic taste from other reusable straws? Our crystal-clear glass straws offer the pure flavor of your favorite drink. They're dishwasher safe, travel-ready, and made from shatter-resilient glass, making them the perfect, stylish companion for your daily hydration. Sip clean, every time.
• •Join the movement toward a cleaner planet, one simple swap at a time. From our best-selling glass boba straws to our ultra-absorbent unpaper towels, ecoü makes it easy to reduce waste without sacrificing quality or style. Shop now and find your perfect eco-friendly fit.