Brand Tone

Passionate, Expert & Knowledgeable, Community-Oriented, Approachable & Friendly, Adventurous

Brand Values

• •Expertise & Specialization
• •Passion for the Outdoors
• •Quality & Reliability
• •Community & Local Presence
• •Tradition & Heritage
• •Accessibility

Best Practices

• •Balance Expertise with Warmth: Consistently convey deep knowledge and experience, but always in a friendly, encouraging, and approachable manner. Make expertise feel accessible, not exclusive.
• •Fuel the Passion: Use vivid, engaging language that speaks directly to the heart of the hunting and fishing enthusiast. Evoke the sights, sounds, and emotions of the outdoor experience.
• •Champion Local Connections: Regularly remind the audience that Ecotone retailers are local experts, part of their community, and understand regional specificities. This builds trust and relevance.
• •Unify the Voice Across Channels: While adapting the style and length for different platforms (e.g., concise for Instagram, more detailed for blogs), ensure the core brand personality—passionate, expert, community-focused, approachable, adventurous—remains consistent and recognizable.
• •Weave in Authentic Stories: Incorporate genuine narratives—successful trips (with permission), how retailers have helped customers, the heritage of the Ecotone network, or how specific gear performs in real-world conditions. Storytelling makes the brand more relatable and reinforces its values.

Social Perception

Trusted Authority, Knowledgeable Resource, Community Hub (Local Level), Strong Association with Outdoor Adventure, Provider of Quality Gear

Copy Examples

• •Headline (Adventurous & Passionate): Your Next Great Story Begins at Ecotone. Body: The wild is calling. Are you ready to answer? At Ecotone, our passion for the outdoors is matched only by our expertise. We provide the proven gear and local insights to make every hunting and fishing expedition a memorable adventure. Step into your local Ecotone – your journey starts here.
• •Headline (Expert & Community-Oriented): Local Experts. World-Class Gear. Your Ecotone Community. Body: Ecotone is more than a store; it's where local hunting and fishing experts come together to support your passion. Have a question about the best lure for a local spot? Need advice on sighting in your new rifle? Our specialists are your neighbours, ready with tailored advice and the finest equipment.
• •Headline (Quality & Knowledgeable): Gear Up For Success. Equip Yourself with Ecotone Confidence. Body: The right gear makes all the difference. Ecotone retailers offer an unmatched selection of high-quality brands, curated by experts who live and breathe the outdoors. We don’t just sell equipment; we provide the confidence you need to tackle any challenge nature offers.
• •Headline (Community & Tradition - for a social media post): This Is #MyEcotone. What’s Your Story? Body: From that first perfect cast to the trophy of a lifetime, every outdoor moment is special. Share your adventures, big or small, with our community! Tag @EcotoneChassePeche and use #MyEcotone. Let's celebrate the passion and traditions that bring us together.
• •Headline (Approachable & Passionate - for a newsletter/blog introduction): Master Your Craft with Insider Tips from Your Ecotone Family. Body: Want to elevate your outdoor game? Our Ecotone pros are sharing their go-to strategies and favourite gear for the upcoming [e.g., spring turkey season]. We're more than just retailers; we're fellow enthusiasts dedicated to helping you make the most of every moment outdoors. Explore our latest insights!