Brand Tone

Passionate & Sincere, Educational & Informative, Friendly & Approachable, Empowering & Positive

Brand Values

• •Sustainability
• •Ocean Conservation
• •Plastic Reduction
• •Ethical Consumerism
• •Support for Small & Local Businesses
• •Woman-Owned
• •Quality

Best Practices

• •Always Lead with Passion and Purpose: Start with the "why." Remind your audience of the bigger mission – ocean conservation and a healthier planet. Let genuine enthusiasm for this cause shine through.
• •Educate, Don't Preach: Share facts and benefits of sustainable choices in an informative and accessible way. Avoid judgmental language; instead, focus on empowerment and positive solutions. For example, explain *how* a product reduces waste or helps marine life.
• •Use Inclusive and Community-Focused Language: Employ words like "we," "us," "together," "join the movement." Foster a sense of collective responsibility and shared goals.
• •Maintain a Hopeful and Positive Outlook: While acknowledging environmental challenges, focus on the positive impact individuals and the community can make. Highlight success stories (even small ones) and the beauty of what you're trying to protect.
• •Be Specific and Authentic: Refer to specific product benefits (e.g., "lathers really well," "stronger than silk floss") and brand values (e.g., "Canadian-made," "woman-owned," "supports marine conservation"). Authenticity builds trust and reinforces the brand's identity.

Social Perception

Highly Positive, Trusted, Mission-Driven, Community-Oriented

Copy Examples

• •Headline: Dive Into Sustainability! 🌊 Our Oceans Need Us. Body: Every drop counts, and every smart swap makes a wave of difference. Choose Eco Shark for products that protect our precious marine life and reduce your plastic footprint. Let's heal the ocean, one choice at a time. #EcoShark #OceanConservation #SustainableLiving
• •Headline: Tired of Trash? We Are Too! Join the Eco Shark Movement. Body: Say goodbye to single-use plastic and hello to a cleaner planet! Our thoughtfully researched, Canadian-made eco-essentials make sustainable living simple and satisfying. Your daily choices have power – let's create a healthier world together. #PlasticFree #ZeroWaste #EcoFriendlyChoices
• •Headline: Make a Splash with Your Impact! 💙 Body: With Eco Shark, you're not just buying a product; you're investing in cleaner seas and a brighter future. A portion of every purchase supports vital marine conservation projects. Shop consciously, live beautifully. #GiveBack #ProtectOurPlanet #EcoWarrior
• •Headline: Little Changes, Big Ocean Love. Body: Think one reusable pouch can't change the world? Think again! Our ReJuiceable Juice Pouches (and all our eco-swaps!) are designed to make a real dent in plastic waste. Easy for you, amazing for Earth. What small step will you take today? #SustainableSwaps #ReduceReuseRecycle #EcoSharkFamily
• •Headline: Beyond the Bin: Embrace a Lifestyle That Nurtures. Body: At Eco Shark, we believe in a world where our choices heal, not harm. From compostable floss to zero-waste shampoo bars, discover a range of products that are kind to you and the Earth. Passionate about the planet? So are we. #LiveEco #ConsciousConsumer #MadeInCanada