Brand Tone

aspirational, educational, and serene

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Community
• •Co-creation & Personalization
• •Nature-Inspired Design

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Instead of just describing what an item is, explain why it exists as in, to reduce waste, to celebrate nature, and to promote conscious consumption. This reinforces the brand's purpose in every communication.
• •Use Storytelling Language: Frame products and the brand itself within a narrative. Use phrases like 'tells a story,' 'a new beginning,' 'our journey,' and 'be part of the story' to create an emotional connection and elevate the products beyond simple objects.
• •Emphasize Community and Inclusivity: Use collective pronouns like 'we,' 'our,' and 'us' to refer to the brand and its customers as a single community. Invite the audience to 'join the movement' or 'become a co-creator,' making them active participants rather than passive consumers.
• •Maintain a Serene and Aspirational Tone: The copy should feel calm, mindful, and uplifting. Avoid urgent, sales-heavy language. Instead, focus on the beauty, purpose, and positive impact of the products to inspire a desire for a more thoughtful lifestyle.
• •Be Specific About Materials and Craftsmanship: Consistently use keywords like 'handcrafted,' 'reclaimed,' 'repurposed,' 'zero-waste,' 'ceramic,' and 'marble.' This specificity not only boosts SEO but also reinforces the brand's authenticity and transparency, building trust with the customer.

Social Perception

The public perception of Ecoset Concept is highly positive. It is viewed as an innovative and mission-driven brand, with online mentions and customer reviews highlighting its unique design approach and commitment to environmental responsibility. The brand is perceived as authentic and transparent, with a clear story that resonates with an audience interested in eco-friendly and artisanal products. There is no evidence of significant negative feedback or criticism in the public domain.

Copy Examples

• •Where others see waste, we see a new beginning. ✨ Introducing the Gaia vase, handcrafted from reclaimed marble to bring a touch of serene, sustainable elegance to your space. Each piece tells a story of transformation and conscious design. Be part of the story. #EcosetConcept #SustainableHome #ZeroWasteLiving #Handcrafted #ConsciousDesign
• •Design That Makes a Difference. Discover unique homeware crafted from nature's remnants. Join our community and transform your home into a sanctuary of style and sustainability. [Shop The Collection]
• •Serve your favorite meals on a piece of art that serves the planet. Our Verde Edge serving plate is meticulously handcrafted from repurposed ceramics, featuring a unique, organic edge that makes every piece one-of-a-kind. By choosing this plate, you're not just decorating your table as in, you're supporting a zero-waste future.
• •Your Home, A Story of Sustainability Hi [Name], Imagine a home where every object has a purpose and a story. At Ecoset Concept, we bring this vision to life by transforming discarded materials into beautiful, handcrafted treasures. This week, we're celebrating the journey from scrap to centerpiece. Explore our latest creations and see how you can become a co-creator in a more sustainable world.
• •Tired of mass-produced decor? Elevate your home with handcrafted pieces that align with your values. Ecoset Concept creates stunning furniture and decor from reclaimed marble and ceramic. Conscious living has never looked this beautiful. Learn more about our mission and discover your unique piece today.