Tono de Marca

Conscious & Committed, Positive & Uplifting, Approachable & Friendly, Informative & Transparent, Stylish & Trendy

Valores de Marca

• •Sustainability
• •Ethical Manufacturing
• •Transparency & Accountability
• •Quality & Durability
• •Accessibility & Inclusivity
• •Community & Social Impact
• •Innovation

Mejores Prácticas

• •Lead with Values, Support with Facts: Always tie messaging back to core values like sustainability and ethical production. Use specific details and certifications (e.g., "Made with X recycled bottles," "FairTrade Certified factory") to add credibility.
• •Be Optimistic and Empowering: Focus on the positive impact of choosing sustainable products rather than dwelling solely on environmental problems. Empower customers by showing them how their choices contribute to solutions.
• •Keep it Relatable and Human: Use clear, straightforward language. Share stories about the people behind the brand and the artisans who make the products to build connection. Highlight the "fun" and "stylish" aspects to make sustainability feel accessible and desirable.
• •Educate, Don't Preach: Provide informative content about sustainable materials, processes, and the benefits of eco-friendly choices without being condescending. Blog posts, infographics, and short videos can be great for this.
• •Maintain Visual and Verbal Consistency: Ensure that the visual elements (photography, graphics) used alongside the copy reflect the same tones of positivity, style, and eco-consciousness. The language across all platforms (website, social media, email) should feel cohesive.

Percepción Social

Positive & Trustworthy, Mission-Driven, Stylish & Functional, Good Quality, Making a Difference

Ejemplos de Copy

• •Headline: "Style That Speaks Volumes. Sustainability That Acts." Body: "Meet your new favorite bag – designed for your life and kind to our planet. Crafted from innovative recycled materials and organic cotton, each Ecoright piece helps you reduce your footprint, beautifully. #Ecoright #SustainableStyle #CarryTheChange"
• •Headline: "Real Impact. Real Fashion. Real Good." Body: "We're a B Corp, which means we believe in business as a force for good. From solar-powered production to fair wages for our artisans, your Ecoright bag is woven with integrity. Join us in making a difference, one stylish choice at a time. #EthicalFashion #BCorp #PlanetOverPlastic"
• •Headline: "Ditch the Drab. Embrace the Fab (and Eco-Friendly!)." Body: "Who said sustainable can't be stunning? Our latest collection features quirky prints and vibrant colors, all made with the earth in mind. Functional, fun, and fashion-forward – that's the Ecoright promise. Explore new arrivals! #FunSustainability #EcoChic #EcorightBags"
• •Headline: "Know Your Bag: The Journey from Recycled to Remarkable." Body: "Transparency is our favorite accessory. We use certified organic cotton and transform discarded plastic bottles into durable, beautiful bags. Learn more about our conscious materials and ethical journey on our blog. #EcorightStory #ConsciousMaterials #SustainableJourney"
• •Headline: "Small Bag, Big Statement: Your Everyday Eco-Warrior." Body: "Every Ecoright bag is more than just an accessory; it's a small act of love for our planet. Lightweight, durable, and designed to make sustainable living easy and chic. Ready to make the switch? #EcoFriendlyLiving #SustainableSwitch #EcorightDaily"