Brand Tone

Confident, approachable, educational, inspiring, and trustworthy, blending modern directness with storytelling.

Brand Values

• •Sustainability
• •Style & Functionality
• •Ethical Responsibility
• •Transparency & Accountability
• •Accessibility

Best Practices

• •Lead with the "Why": Always connect the product back to the brand's core mission of sustainability and ethical production. Instead of just saying a bag is stylish, explain that it's "style with purpose."
• •Use a Confident and Direct Tone: Employ confident, straightforward language like "We're good at what we do" and "Built to last." Avoid hesitant or vague phrasing to build trust and authority.
• •Educate, Don't Preach: Share facts and figures about your impact (e.g., "recycled over 400,000 plastic bottles") in an accessible way. Frame sustainability as a positive and achievable choice, not a lecture.
• •Tell Relatable Stories: Use storytelling in blogs and social media to show how the products fit into real-life scenarios, whether it's the chaos of a morning commute or a weekend adventure. This humanizes the brand and makes the products more desirable.
• •Maintain Transparency: Be honest about materials and processes. Acknowledge that the journey to sustainability is ongoing. This authenticity builds a stronger, more loyal community, even when addressing areas for improvement.

Social Perception

Generally positive among eco-conscious consumers, who praise the brand's mission and stylish designs, with good international appeal. Some concerns exist regarding product durability (material thinness, handle sturdiness) and labor rights (lack of living wage evidence), despite high environmental and animal welfare ratings.

Copy Examples

• •Your daily hustle just got a sustainable sidekick. Our Marisol Crossbody isn't just made for your phone, keys, and spontaneous adventures—it's made from 8 recycled plastic bottles. Look good, feel good, do good. #Ecoright #SustainableFashion #StyleWithPurpose
• •Tired of choosing between style and sustainability? With Ecoright, you don't have to. Our bags blend eco-friendly materials with the function and fashion you need for your busy life. From the office to the weekend, carry a bag that carries your values. Shop our collection and help us recycle the next million plastic bottles!
• •Fashion. Sustainability. And everything in between. Bags designed for your life and the planet. [Shop Now]
• •Built to last and strong enough to hold it all. Crafted from 100% organic cotton, this tote is your perfect companion for grocery runs, library trips, and everything life throws at you. It's machine washable, endlessly reusable, and designed to replace over 500 plastic bags a year. Making a difference has never been this easy (or stylish).
• •Psst... Your new favorite bag is made of trash. (The good kind).