Brand Tone

Direct, experienced, professional, value-driven, and confident, focusing on practical benefits and quality without embellishment.

Brand Values

• •Value
• •Experience
• •Quality
• •Trust

Best Practices

• •Always foreground the core benefit: the significant discount. Phrases like "clearance," "closeout prices," "up to 95% off," and "unbeatable value" should be staples in the copy.
• •Casually mention the "35 years of experience" or use phrases like "expertly sourced" and "trusted distributor" to build confidence and justify the quality of the discounted products.
• •The business model of closeouts means inventory is constantly changing. Use this to your advantage with copy like "Limited quantities," "While supplies last," and "New deals weekly, gone in a flash" to encourage immediate action.
• •Avoid overly casual or humorous language. The tone should be confident, knowledgeable, and straightforward, mirroring that of an an experienced industry supplier.
• •Briefly explain how you achieve low prices (closeouts, clearance) to build transparency and manage expectations. This shows it's a smart business model, not a "cheap" product.

Social Perception

Limited due to minimal online footprint; likely neutral to positive among its niche customer base (contractors, builders, savvy homeowners) who value quality and deep discounts. Perception is built on product satisfaction and budget focus rather than social trendiness.

Copy Examples

• •35 Years of Flooring Expertise. 50-95% Off Retail Prices. Your project deserves quality without compromise. Shop our closeout deals now.
• •Experience luxury for less. This premium porcelain tile, sourced by our industry experts, offers unparalleled durability and timeless style. Limited stock available at a 70% discount—once it's gone, it's gone forever.
• •ECONOTILES isn't about chasing trends. It's about providing real value. With over three decades of experience, we find the market's best-kept secrets—high-quality, closeout flooring—and pass the incredible savings directly to you.
• •Stop overpaying for quality. At ECONOTILES, we specialize in sourcing premium, discounted flooring perfect for your residential and commercial projects. Explore our catalog and see how our prices can directly benefit your bottom line.
• •Get Instant Access to Unbeatable Prices