Brand Tone

Informational, Direct, and Professional

Brand Values

• •Quality & Craftsmanship
• •Value & Affordability
• •Simplicity & Empowerment (DIY)
• •American Made

Best Practices

• •Prioritize Clarity Over Cleverness: The brand's strength is its directness. All copy, from ads to FAQs, should be clear, concise, and easy to understand. Avoid jargon or overly creative language that could confuse a customer focused on a DIY project.
• •Lead with "Custom-Made": Always emphasize the custom-built nature of the product. This is a primary differentiator and a key reason customers choose the brand over standard-sized options from big-box stores.
• •Reinforce the DIY Value Proposition: Frame the product as a simple solution for homeowners. Use language like "Install it yourself," "Simple measurements," and "Everything you need," to build customer confidence.
• •Consistently Mention "Quality Materials": To counteract any negative connotations of the word "Economy," consistently pair it with assurances of quality, durability, and craftsmanship in your product descriptions and marketing materials.
• •Highlight "American-Made" Where Appropriate: Mentioning that the screens are made in Texas is a powerful trust signal. This should be a consistent element on the website's footer, "About Us" page, and in relevant advertising copy.

Social Perception

Positive, with a reputation as a reliable and cost-effective solution for DIY window screen replacement.

Copy Examples

• •Headline: Custom-Made Window Screens, Shipped to Your Door. Sub-headline: High-quality, American-made screens built to your exact measurements. Get a perfect fit, guaranteed.
• •Title: 80% Solar Window Screen | Custom Sized. Body: Block up to 80% of the sun’s heat without sacrificing visibility. Our custom solar screens are crafted from durable, high-grade materials to reduce energy costs and protect your interiors from UV damage. Simply provide your measurements, and we'll build a screen that fits perfectly.
• •Headline 1: Economy Window Screens. Headline 2: Custom Fit For Any Window. Headline 3: Order Online & Install Yourself. Description: Get affordable, high-quality replacement screens built to your exact size. Family-owned, Texas-based.
• •Text: From our family workshop in Pilot Point, Texas, to your family's home. At Economy Window Screens, we believe everyone deserves a quality, long-lasting window screen without the custom price tag. We handle the precise build; you handle the simple installation.
• •Subject: Your Economy Window Screens Order #[Order Number] is Confirmed & Being Built