Brand Tone

Educational and accessible, professional and authoritative, empowering and aspirational, always simplifying complex financial information 'with small spoons'.

Brand Values

• •Education
• •Accessibility
• •Credibility
• •Empowerment
• •Pioneering

Best Practices

• •Always Use the "Con Cucharitas" Filter: Before publishing any content, ask: "Is this simple enough? Are we breaking it down 'with small spoons'?" This principle should guide all communication, from social media captions to detailed reports.
• •Lead with Data, Explain with Simplicity: Start with a credible data point, statistic, or economic fact. Then, immediately translate what that fact means for the average person or a specific business. This balances authority with accessibility.
• •Maintain a Consistent Visual Brand: Continue using the established color palette (blues, greys) and clean graphic style across all platforms. Visual consistency reinforces the professional and organized nature of the brand.
• •Emphasize Empowerment in the Call to Action: Every piece of content should guide the audience toward a positive action. Use empowering language like "Take control," "Make an informed decision," "Build your future," rather than just "Learn more."
• •Showcase the Founders' Expertise: Regularly feature Kim and Lau in videos, quotes, and bylines. Their identity as "the first women economists" doing this is a powerful and unique part of the brand story that builds trust and relatability.

Social Perception

Perceived as trusted experts and a go-to resource for simplifying complex financial information. They are seen as practical and action-oriented, bridging financial education with real-world application.

Copy Examples

• •Is your salary keeping up with inflation? Don't just guess. We break down the latest inflation numbers and what they *really* mean for your wallet. Learn three simple strategies to protect your purchasing power. Link in bio for the full analysis. #EconomicsData #FinanzasConCucharitas #Inflation #DominicanEconomy
• •Stop Navigating the Market Blindfolded. In today's economy, data-driven decisions are not a luxury—they are a necessity. Our economic consulting services turn complex market data into a clear roadmap for your business. Make your next move with confidence. Schedule your free discovery call today.
• •Subject: From Saver to Investor in 2 Hours. The stock market doesn't have to be intimidating. Join our "First Steps in Investing" workshop and let us show you—spoon by spoon—how to make your money work for you. We'll demystify the jargon and give you a clear action plan. Limited spots available. Register now.
• •Data Insight: The Dominican Republic's SME sector shows a 12% growth in Q2, but cash flow remains the top challenge. While the growth is promising, sustainable success depends on strategic financial management. At Economics Data, we partner with businesses to transform raw data into actionable strategies that improve cash flow and fuel growth. #DominicanBusiness #EconomicAnalysis #DataIntelligence #B2B
• •Video: Person looking confused at a credit card statement. Text On Screen: Paying only the minimum on your credit card? Scene changes to a simple, clear graphic showing how much extra is paid in interest over time. Text On Screen: You could be paying 3X the original price. Voiceover/Caption: Let's talk about how to break the cycle. Tip #1: Pay just 10% more than the minimum each month. It makes a huge difference! Follow for more #FinanzasConCucharitas. #CreditCardDebt #FinancialTips #RD