Brand Tone

friendly, helpful, and inspiring

Brand Values

• •Creativity and Imagination
• •Quality
• •Customer Satisfaction
• •Accessibility and Inclusivity
• •Tradition and Innovation

Best Practices

• •Use warm and inviting language: Employ words that evoke enthusiasm, fun, and support (e.g., "spark," "joy," "amazing," "discover," "create").
• •Maintain a helpful and instructional approach: Especially in product descriptions and tutorials, provide clear, easy-to-understand guidance, reinforcing the "craft like a pro" sentiment.
• •Emphasize community and shared experience: Use inclusive language ("we," "us," "together") to foster a sense of belonging among crafters.
• •Highlight the benefits of creativity: Connect crafting with positive outcomes like learning, relaxation, and personal expression.
• •Infuse a sense of tradition and trustworthiness: Casually mention the brand's long history and commitment to quality and customer satisfaction to build confidence.

Social Perception

Customers generally perceive EconoCrafts positively, valuing their unique product offerings, fast shipping, and customer service. They are seen as a reliable partner for creative projects, particularly for educational and recreational programs. The brand's longevity suggests a level of trust and dependability within its community.

Copy Examples

• •Unleash your inner artist! ✨ Discover thousands of unique craft kits and supplies at EconoCrafts, your partner in creativity since 1956. Let's make something amazing together!
• •Stock up for your classroom or camp with EconoCrafts! We offer quality, affordable supplies and custom kits to spark imagination in every child. Fast shipping and happy crafters guaranteed!
• •DIY a little joy! From colorful beads to fun-filled game kits, EconoCrafts has everything you need for your next creative adventure. What will you create today?
• •More than just a craft store, we're your creative partner. For over 65 years, EconoCrafts has been dedicated to bringing your imaginative ideas to life. Explore our unique products and get inspired!
• •Crafting memories, one project at a time. Whether it's a classroom activity or a quiet afternoon DIY, EconoCrafts provides the tools to make it special. Shop now and let the creativity flow!