Brand Tone

Friendly and Approachable, Informative and Educational, Passionate and Authentic, Playful and Engaging

Brand Values

• •Sustainability
• •Health-consciousness
• •Ethical Practices
• •Transparency
• •Customer Focus
• •Quality

Best Practices

• •Be Genuinely Passionate: Let your authentic commitment to sustainability and ethical living shine through in every word. Your enthusiasm will be contagious.
• •Keep it Friendly and Relatable: Use a conversational and approachable tone. Avoid overly technical jargon and make your content easy to understand and engaging, as if you're talking to a friend.
• •Educate and Empower, Don't Preach: Share information and insights in a way that empowers customers to make informed choices, rather than making them feel guilty or pressured.
• •Embrace Playfulness (Where Appropriate): Don't be afraid to inject a bit of lightheartedness or creativity into your copy, especially in product descriptions or social media. This makes the brand more memorable and approachable.
• •Maintain Transparency and Honesty: Be open about your products, sourcing, and even your challenges. This builds trust and reinforces your 'hype-free' value.

Social Perception

Trusted and Reliable, Pioneer in Sustainability, Inspiring and Educational, Community-Oriented, Environmentally Conscious

Copy Examples

• •Headline: Live Lighter, Love Wilder. Discover Your Eco-Joy with Econea. Body: Tired of compromising between what's good for you and what's good for the planet? At Econea, we meticulously select products that are kind to your body, our Earth, and all its creatures. Explore our world of sustainable essentials and find joy in every conscious choice.
• •Headline: No Greenwashing, Just Green Living. That’s the Econea Promise. Body: We believe in transparency, not tall tales. At Econea, you don't need a chemistry degree to decipher our labels. We’ve done the homework for you, ensuring every product is genuinely eco-friendly and ethically made. Shop with confidence, live with integrity.
• •Headline: Your Daily Dose of Goodness. For You and the Planet. Body: From your morning skincare ritual to your evening home comforts, Econea offers thoughtfully curated eco-products that make a difference. We're passionate about bringing you items that are effective, sustainable, and made with love. Because small changes can create a big impact.
• •Headline: Join the Econea Family: Where Sustainability Meets Smile-Ability. Body: We’re more than just an e-shop; we’re a community of everyday heroes making conscious choices. At Econea, we’re all about making your journey to a greener lifestyle easy, enjoyable, and full of pleasant surprises. Let's make the world a little better, one eco-friendly choice at a time!
• •Headline: Unbox Happiness, Not Harm. Econea's Kind-to-Earth Packaging. Body: We’re as passionate about how your products arrive as we are about the products themselves. Econea is committed to sustainable packaging, using recycled materials and green energy to deliver your eco-goodies. Because caring for the planet is in our nature.