Tono de Marca

thoughtful, ethical, and personal; calm and deliberate, emphasizing lasting value and story, inviting and educational, authentic and focused on craftsmanship

Valores de Marca

• •Sustainability
• •Ethical Responsibility
• •Craftsmanship and Heritage
• •Personal Connection and Storytelling
• •Transparency and Education

Mejores Prácticas

• •Lead with Values: Always anchor the copy in EC One's core values of sustainability, ethics, and craftsmanship. Whether it's a product description or a social media post, these principles should be evident.
• •Use a Personal and Emotive Tone: Frame the jewellery not just as a product, but as a part of a personal story or a future heirloom. Use words that evoke emotion and connection.
• •Educate and Inform: Use copywriting as an opportunity to educate the audience about what makes EC One different—be it their B Corp status, their use of recycled materials, or their traditional goldsmithing techniques.
• •Emphasize "Slow" and "Thoughtful": Consistently use language that encourages mindful consumption over impulsive buying. This reinforces their brand positioning against fast fashion and mass production.
• •Tell the Story of the Craft: Highlight the human element behind the brand. Talk about the master goldsmiths, the London workshop, and the detailed process of creating each piece, as this adds authenticity and value.

Percepción Social

overwhelmingly positive; customers praise exceptional craftsmanship, high quality, personalized and patient customer service, friendly and knowledgeable staff; seen as a trustworthy and expert jeweller, particularly for significant purchases; commitment to ethical practices and sustainability is a significant factor in positive reputation

Ejemplos de Copy

• •Your love story is one-of-a-kind. Your ring should be too. Work with our master goldsmiths to design a piece that's as unique as your journey together. #BespokeJewellery #EthicalEngagementRing #ECone
• •Breathe new life into old treasures. Let us transform your inherited jewellery into a modern heirloom you'll cherish forever. #RemadeWithLove #SustainableJewellery
• •More than just beautiful jewellery. As a certified B Corp, every piece we create is a promise of our commitment to people and the planet. Discover the difference of ethical craftsmanship. #BCorp #EthicalLuxury
• •Timeless elegance, consciously crafted. This necklace is made from 100% recycled gold, because true beauty doesn't have to cost the earth. #RecycledGold #SustainableStyle
• •Press pause on the pressure. This November, we invite you to shop slowly and thoughtfully. Find a piece you'll love for a lifetime, not just a season. Use code SLOW2025 for 10% off. #SlowFashion #ConsciousConsumer