Brand Tone

Warm, artisan, and customer-centric.

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Uniqueness
• •Positive Experience
• •Attention to Detail

Best Practices

• •Maintain a consistent tone across all platforms, ensuring alignment between the website, Etsy shop (if related), and any social media presence.
• •Focus on highlighting positive customer experiences and reviews in marketing materials.
• •Emphasize the handmade and unique aspects of the jewelry in copy.
• •Use inclusive and welcoming language, reflecting the positive customer service mentioned in reviews.
• •Clearly differentiate Zaya Designs from other brands and individuals with similar names in online content.

Social Perception

A reputable, trustworthy brand that offers unique, high-quality handmade jewelry and provides excellent customer service.

Copy Examples

• •"Each Zaya Designs piece is handcrafted with love and attention to detail, ensuring a unique treasure you'll cherish."
• •"We're dedicated to providing exceptional customer service. Your satisfaction is our priority at Zaya Designs."
• •"Discover the beauty of handmade jewelry with Zaya Designs. Explore our collection of adjustable glass bead bracelets and more!"
• •"Thank you for your wonderful review! We're so happy you love your Zaya Designs bracelet and appreciate your kind words about our fast shipping."
• •"At Zaya Designs, we believe in creating jewelry that tells a story. Find your perfect piece today!"