Brand Tone

Nurturing, Educational, and Passionate

Brand Values

• •Sustainability
• •Education
• •Australian Heritage
• •Quality and Safety
• •Inspiration and Wonder

Best Practices

• •Always connect products back to the core mission; sell the idea of "inspiring a wildlife warrior" or "learning through play."
• •Employ nurturing and evocative language such as "discover," "imagine," "cherish," "gentle," and "wonder" to maintain a soft, inspiring, and educational tone.
• •Highlight the "Eco" benefit simply using clear phrases like "kind to the planet," "made with sustainable materials," or "thoughtfully sourced."
• •Frame products within a narrative, whether it's the story of an Australian animal or a child's imaginative adventure, to create a stronger emotional connection.
• •Ensure the tone of the copy is always reflected in the imagery, using natural light, earthy tones, and authentic shots of children playing to complement the language.

Social Perception

Highly positive, customers appreciate its mission-driven, eco-friendly, and educational approach, especially its focus on Australian wildlife. It has cultivated a supportive community valuing its aesthetic and principles.

Copy Examples

• •Tiny Hands, Big Discoveries. Watch their imagination roam free! From the dusty outback to the deep blue, our realistic animal figures bring the wonders of Australian wildlife right into your playroom. Each one is a story waiting to be told. #EcoJoeys #LearnThroughPlay #WildlifeWarriors
• •Play That's Kind to the Planet. At Eco Joeys, we believe playtime should be as gentle on the earth as it is on your little ones. Our toys are crafted with love from sustainable materials, inspiring the next generation of eco-conscious explorers. Join our family and let's nurture a brighter future, one toy at a time.
• •Spark Curiosity. Inspire a Wildlife Warrior. Dive into our collection of educational toys and gifts designed to connect your child with nature. Shop now and get 15% off your first order!
• •An Adventure in Every Box. Hi [Customer Name], did you know that the Bilby is a master burrower, creating a new home almost every day? At Eco Joeys, every toy is a doorway to discovery. We're more than just a store; we're a community dedicated to fostering a love for the wild. Explore our new arrivals and bring home an adventure.
• •Eco-Friendly Sensory Play Ideas for Toddlers. Unlock hours of creative and educational fun. Our sustainable, nature-inspired toys are perfect for developing fine motor skills and a love for the animal kingdom. Safe for them, better for our world. #SensoryPlay #EcoToys #AustralianMade #MontessoriAtHome