Brand Tone

Nurturing, Authentic, and Passionate

Brand Values

• •Purity and Natural Ingredients
• •Health and Wellness
• •Sustainability
• •Transparency
• •Empowerment

Best Practices

• •Lead with the 'Why': Always connect the copy back to the brand's origin story and mission. Whether in a product description or a social media post, reminding the audience of the purpose-driven nature of the brand reinforces authenticity.
• •Use Nurturing Language: Employ words that evoke care, comfort, and healing. Phrases like 'a hug for your skin,' 'natural goodness,' and 'nourish your body' maintain a gentle and supportive tone.
• •Be Transparently Simple: Speak plainly and honestly about ingredients and processes. Instead of complex scientific terms, use straightforward language like 'no harsh chemicals' or 'made with only natural plant butters.' This builds trust and aligns with the brand's 'less is more' value.
• •Embrace Passionate Storytelling: Don't just list features; tell a story. Use evocative and positive language that conveys a genuine enthusiasm for natural wellness and the products themselves.
• •Maintain Visual and Verbal Consistency: Ensure that the clean, earthy, and natural aesthetic of the visuals on Instagram and the website is matched by the copywriting. The words and images should work together to create a cohesive and immersive brand experience.

Social Perception

The public perception of Ecoistka Beauty appears to be positive, positioning it as a trustworthy, high-quality artisanal brand. Customers view it as trustworthy and effective, with products described as "game-changers." The artisanal and handcrafted nature contributes to a perception of quality and care. Consumers who prioritize natural ingredients, sustainability, and supporting small businesses with a compelling story are likely to view the brand favorably, leading to a perception as purpose-driven.

Copy Examples

• •Your skin deserves a treat, not a treatment. Our MIAMI KISS Body Butter is a pure, handcrafted blend of nourishing mango butter and organic oils. No fillers, no water, just concentrated goodness that melts into your skin. Ready to feel the glow of nature? #Ecoistka #NaturalSkincare #OrganicBeauty #HandmadeWithLove #BodyButter
• •More Than Skincare. It's a Promise. Experience the healing power of nature with our handcrafted body butters. Made in Florida with zero chemicals, just pure love for your skin and the planet.
• •Our Story Started with a Search for Purity. Hi [Name], we're Yulia and Lena, the founders of Ecoistka. Our journey didn't start in a lab, but from a personal need for truly clean, safe skincare. We believe in the power of nature to heal and nourish. That’s why every jar of our body butter is a piece of our story—a promise of purity, from our kitchen to your home. Discover the difference for yourself.
• •Love Your Skin, Love Our Planet. Tired of long ingredient lists you can't pronounce? Ecoistka Beauty is simple, pure, and effective. We use organic butters and oils in recyclable glass jars for skincare that feels good and does good. Join the natural revolution. Your skin will thank you.
• •Hold on to Summer, All Year Round. Capture the essence of an endless summer with this vibrant blend of tropical fruits and organic shea butter. This rich, water-free formula provides intense hydration for a radiant, sun-kissed glow without the sun. Handcrafted to soothe, soften, and transport your senses to paradise. It’s your daily dose of sunshine in a jar.