Brand Tone

Informative & Educational, Passionate & Committed, Friendly & Approachable, Trustworthy & Transparent, Positive & Encouraging

Brand Values

• •Sustainability
• •Conscious Consumption
• •Quality & Craftsmanship
• •Health & Wellbeing
• •Ethical Practices
• •Community & Support

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., adjectives like "passionate," "informative," "friendly"), values, and mission. Include examples of "do's and don'ts" for writing. This ensures anyone creating content understands the desired voice.
• •Always Prioritize Values: Ensure every piece of copy, from product descriptions to social media updates, subtly or overtly reinforces EcoImpronta's core values of sustainability, quality, and conscious consumption. The "why" behind the products should shine through.
• •Educate and Empower, Don't Preach: While the mission is serious, the tone should remain positive and empowering. Focus on informing customers about the benefits and solutions rather than using guilt or overly alarmist language. Make sustainable living feel accessible and appealing.
• •Be Authentic and Transparent: Use clear, honest language. If highlighting product origins or certifications, be specific. Authenticity builds trust, especially with an audience that values ethical practices. Avoid greenwashing or making unsubstantiated claims.
• •Engage with the Community in the Same Tone: When responding to comments, messages, or reviews, maintain the established friendly, helpful, and passionate tone. This reinforces the brand's personality and makes customers feel valued and understood. Consistency across all touchpoints is key.

Social Perception

Positive, Authentic, Helpful & Responsive, Aligned with Values, Niche but Growing

Copy Examples

• •✨ Discover our new line of solid shampoos! 🌿 Zero plastic, 100% natural ingredients, and made with love in Italy. Give your hair the care it deserves while being kind to our planet. Learn more about the benefits of switching to solid on our blog! #EcoImpronta #PlasticFreeBeauty #SustainableLiving #MadeInItaly
• •🌿 Small Changes, Big Impact: Your Weekly Eco-Inspiration from EcoImpronta!
• •Live Sustainably, Beautifully. ✨ Explore our curated collection of eco-friendly essentials for your home and family. Quality, nature, and Italian heart in every choice. #EcoConscious #NaturalProducts
• •Thinking of reducing your plastic footprint but don't know where to start? We get it! It can feel overwhelming. That's why at EcoImpronta, we're passionate about making sustainable choices simple and joyful. Let's explore 5 easy swaps you can make today! 🌱 #ZeroWasteJourney #EcoTips
• •💚 This week, celebrate Earth with us! Enjoy 15% off all our cleaning products made with biodegradable ingredients. Because a clean home shouldn't cost the Earth. Shop consciously, live happily. #EcoImpronta #SustainableHome #EarthWeekSale #GoGreen