Brand Tone

passionate, eco-conscious, and friendly

Brand Values

• •Sustainability
• •Convenience
• •Quality & Authenticity
• •Innovation

Best Practices

• •Lead with Values: Always start with the "why" – the brand's commitment to sustainability. This should be the common thread that runs through all communication.
• •Use Evocative Language: Words like "smoky," "authentic," "natural," and "wood-fired" appeal to the senses and reinforce the quality of the product.
• •Keep it Simple and Direct: The brand's tone is friendly and accessible. Avoid overly complex language and focus on clear, concise messaging that highlights the key benefits.
• •Show, Don't Just Tell: Utilize user-generated content and high-quality visuals to demonstrate the product in real-world scenarios. This builds trust and allows customers to see the product's benefits for themselves.
• •Maintain a Positive and Empowering Tone: While highlighting the environmental problems with traditional BBQs, the overall message should be one of positive change and empowerment. Frame the EcoGrill as an easy and enjoyable way for consumers to make a difference.

Social Perception

The public perceives ecogrilluk as a trustworthy and environmentally responsible brand. Customers who have purchased the product often become brand advocates, sharing their positive experiences online. The brand is seen as a positive force in the movement towards more sustainable consumer products.

Copy Examples

• •Headline: "The only disposable BBQ that leaves no trace. Just great taste." Body: "Enjoy a delicious, smoky BBQ anywhere, anytime, without the guilt. Our 100% biodegradable EcoGrill is made from natural alder wood, ready to cook in 20 minutes, and turns to ash when you're done. Good for your food, good for the planet."
• •Headline: "Your next outdoor adventure just got a whole lot greener." Body: "Packing for a camping trip or a day at the beach? Don't forget the flavor. The EcoGrill is the portable, eco-friendly way to enjoy an authentic wood-fired BBQ experience. Light it with a single match and leave nothing behind but memories."
• •Headline: "Tired of toxic, rusty, landfill-clogging BBQ trays?" Body: "We were too. That's why we created the EcoGrill. Made from sustainably sourced alder wood, it gives your food an incredible smoky flavor and is 100% biodegradable. It's time to make the switch to a cleaner, tastier BBQ."
• •Headline: "The future of barbecue is here. And it's made of wood." Body: "Inspired by a traditional Nordic technique, the EcoGrill is a revolutionary single-use BBQ that's as kind to the earth as it is to your taste buds. No chemicals, no metal, no waste. Just pure, natural, delicious grilling."
• •Headline: "Join the eco-grilling revolution. One delicious meal at a time." Body: "Every EcoGrill you use is a vote for a healthier planet. And with every purchase, we give back to nature by supporting reforestation projects. Grill with confidence, knowing you're making a difference."