Brand Tone

Passionate & Enthusiastic, Friendly & Welcoming, Authentic & Genuine, Conscious & Responsible, Stylish & Discerning

Brand Values

• •Sustainability
• •Quality
• •Style & Individuality
• •Customer Satisfaction & Community
• •Passion & Enthusiasm
• •Affordability & Accessibility

Best Practices

• •Emphasize Passion and Authenticity: Let the genuine love for vintage, quality, and sustainability shine through in all communications. Share the stories behind items or the brand itself.
• •Maintain a Friendly and Approachable Voice: Use welcoming language, address customers personally where possible, and create a sense of community, mirroring the in-store experience.
• •Highlight Sustainability and Quality Consistently: Integrate messages about the environmental benefits of second-hand clothing and the high quality/careful curation of the items in product descriptions, social media, and blog posts.
• •Focus on Style and Individuality: Showcase how vintage and second-hand items can help customers create unique and timeless looks, rather than just following fleeting trends.
• •Be Enthusiastic and Positive: Convey the excitement of finding unique treasures and the positive impact of choosing sustainable fashion. This reflects the owners' passion and the positive shopping experience reported by customers.

Social Perception

Positive Reputation, Sustainable Choice, Community Hub, Unique Offering, Award-Winning

Copy Examples

• •Headline: Timeless Style, Consciously Chosen. Discover Your Next Story at Ecogents. Body: Step into a world where quality craftsmanship and sustainable fashion meet. At Ecogents, every piece has a past and a future. Find unique vintage and pre-loved menswear that speaks to your style and values. Visit us in Tilburg or explore our collection online. Tone: Stylish, Conscious, Authentic
• •Social Media Post (Image: Flat lay of a vintage outfit): Caption: Wear the change you want to see. 🌿 Our latest vintage arrivals are more than just clothes; they're a statement. Quality that lasts, style that endures, and a kinder choice for the planet. Find gems like these in-store and online. #Ecogents #SustainableStyle #VintageMenswear #QualitySecondhand #Tilburg Tone: Conscious, Stylish, Passionate
• •Website 'About Us' Snippet: Text: Founded by Fred and Amy, Ecogents is born from a passion for timeless menswear and a belief in a more sustainable future for fashion. We're not just a store; we're a curated collection of stories, ready for their next chapter with you. Expect a warm welcome, genuine advice, and clothes that make you feel fantastic. Tone: Passionate, Friendly, Authentic
• •Promotional Email Subject: Fresh Finds for the Discerning Gentleman - New Vintage & Designer Pieces In! Body: Hello [Customer Name], looking to add a touch of unique character to your wardrobe? Our new collection of hand-picked vintage and second-hand designer menswear has just landed. From classic tailoring to rare finds, discover pieces that tell a story and are kind to your wallet and the planet. Shop now before they're gone! Tone: Discerning, Stylish, Conscious
• •In-Store Signage: Text: Welcome to Ecogents! Your home for quality vintage and sustainable style. Chat with Fred for style tips, discover unique pieces, and join our community of conscious gentlemen. Happy treasure hunting! Tone: Friendly, Welcoming, Passionate