Brand Tone

friendly, passionate, and approachable. Also informative and helpful

Brand Values

• •Sustainability
• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Passion

Best Practices

• •Storytelling: Continue sharing the personal journey of Fred and Amy and the stories behind unique pieces to maintain approachability and passion.
• •Emphasize "Eco" and "Gents": Consistently highlight the dual focus on sustainability (eco-friendly choices, reducing waste) and catering to gentlemen with quality, stylish clothing.
• •Friendly and Welcoming Language: Use conversational and inviting language across all platforms, mirroring the "cozy second living room" feel of their store.
• •Educational Content: Provide tips on styling vintage pieces, caring for garments to extend their life, and the benefits of circular fashion to reinforce expertise and shared values.
• •Showcase Customer Experiences: Feature positive customer reviews and user-generated content (with permission) to build community and social proof around the brand's friendly service and quality.

Social Perception

Ecogents is perceived as a unique and specialized retailer in men's second-hand and vintage clothing. They are recognized for their commitment to sustainability and quality. Customers appreciate the friendly service and the "cozy" atmosphere of their physical store. Winning the Fashion Store Award 2024 further enhances their reputation as an innovative and customer-focused business.

Copy Examples

• •Discover timeless style that doesn’t cost the earth. Shop our curated collection of vintage and second-hand menswear at Ecogents – where quality meets sustainability.
• •From classic brands to unique vintage finds, your next favorite outfit is waiting. Visit Fred and Amy at our Tilburg store or explore our webshop today!
• •Join the sustainable fashion movement. At Ecogents, every piece is hand-picked, freshly laundered, and ready for its new chapter. Look good, feel good, do good.
• •Why buy new? Find exceptional quality and character in our men's vintage and pre-loved designer wear. Your wallet and the planet will thank you.
• •Award-winning style, sustainable choices. Ecogents is your destination for the best in men's second-hand fashion. Experience the difference.