Brand Tone

Friendly, Approachable, Informative, Passionate, Conscious, Responsible, Positive, and Encouraging

Brand Values

• •Sustainability
• •Quality
• •Functionality and Practicality
• •Customer Focus
• •Ethical Production
• •Personalization

Best Practices

• •Lead with Values: Always weave in the core values of sustainability, quality, and health into your messaging, whether directly or indirectly.
• •Use "You" and "We": Foster a direct and friendly connection by addressing the customer directly ("You," "Your") and speaking as a collective ("We," "Our").
• •Be Transparent and Informative: Clearly explain product benefits, materials, and the "why" behind the brand's mission. Avoid jargon and keep language accessible.
• •Maintain a Positive and Empowering Voice: Focus on the positive impact customers can make by choosing sustainable options. Inspire action rather than using fear-based tactics.
• •Show, Don't Just Tell: Use customer testimonials, user-generated content (where appropriate and with permission), and lifestyle imagery to illustrate the benefits and appeal of the products in real-world scenarios.

Social Perception

Positive, Trusted, Eco-conscious Choice, Good for Families

Copy Examples

• •Headline: Ditch Plastic, Embrace Style: Your Lunch Will Thank You. Body: Tired of flimsy plastic containers? Our stainless steel lunch boxes are built to last, keeping your meals fresh and our oceans cleaner. Make a statement, make a difference. #GoPlasticFree #SustainableLiving
• •Headline: Packed with Goodness, Not Guilt. Body: Feel good about what you pack and what you pack it in. Our eco-friendly, toxin-free lunch boxes and bottles are perfect for your healthy lifestyle and a healthier planet. Explore the collection!
• •Headline: Little Hands, Big Impact. Body: Teach them young! Our durable, leak-proof, and easy-to-open kids' lunch boxes are designed for happy mealtimes and a greener future. Personalize theirs today!
• •Headline: Your Daily Adventures, Sustainably Equipped. Body: From mountain hikes to office lunches, our rugged stainless steel bottles and lunch boxes are ready for anything. Leak-proof, stylish, and eco-conscious – the perfect companions for wherever life takes you.
• •Headline: More Than a Lunchbox, It's a Promise. Body: A promise for fresher food, a cleaner planet, and a commitment to quality that lasts. Join the ecogecko family and experience the difference. Enjoy our 100-day trial!