Brand Tone

Conscious & Responsible, Friendly & Approachable, Informative & Trustworthy, Positive & Inspiring, Quality-Oriented

Brand Values

• •Sustainability
• •Health & Well-being
• •Quality & Durability
• •Fair Production
• •Personalization & Individuality
• •Customer Focus
• •Action & Responsibility

Best Practices

• •Lead with Values: Always root your copy in ecoGecko's core values: sustainability, health, quality, and responsibility. Ensure messages reflect the "why" behind the products.
• •Maintain a Positive & Empowering Voice: Focus on solutions and the positive impact of choosing sustainable products. Avoid overly preachy or guilt-inducing language; instead, inspire and encourage small, actionable steps.
• •Be Authentic & Transparent: Share the founders' story and the brand's journey. Be open about materials, production (as much as positively possible), and your commitment to plastic-free practices.
• •Highlight Quality & Durability with Confidence: Emphasize the longevity, robust nature of stainless steel, and toxin-free benefits. Back this up by mentioning the 100-day trial and lifetime guarantee where appropriate.
• •Engage and Personalize: Use a friendly, approachable tone. Directly address the audience ("You," "Your"). Highlight the personalization options as a way for customers to make the products uniquely their own, reinforcing individuality alongside shared eco-values.

Social Perception

Trusted Provider of Eco-Friendly Alternatives, High-Quality & Durable Products, Ethical & Responsible Brand, Great for Families & Gifts, Responsive & Customer-Oriented

Copy Examples

• •Headline: Ditch Plastic, Not Your Lunch. Discover ecoGecko® Stainless Steel Lunch Boxes. Body: Tired of flimsy plastic? Our durable, leak-proof stainless steel lunch boxes are built to last, keeping your meals fresh and our oceans cleaner. Personalize yours today for a truly unique, eco-conscious choice.
• •Headline: Sip Sustainably. Hydrate Healthily with ecoGecko®. Body: Choose our stylish, BPA-free stainless steel bottles for your daily hydration. Taste your drink, not the plastic. Engrave a name or message for the perfect eco-gift!
• •Headline: Small Change, Big Impact. Your ecoGecko® journey starts now. Body: Join us in reducing plastic waste, one beautifully crafted lunch box and bottle at a time. Made with care, built for life, and shipped 100% plastic-free.
• •Headline: The Last Lunch Box You’ll Ever Need. (Seriously, we guarantee it for life!) Body: Invest in quality that protects your food and our planet. ecoGecko® stainless steel is toxin-free, endlessly reusable, and designed for a lifetime of adventures. Explore our range and find your perfect match.
• •Headline: More Than a Container. It's a Statement. Body: Show your commitment to a greener world with a personalized ecoGecko® lunch box or bottle. Durable, stylish, and consciously created for those who care. What will yours say?