Brand Tone

Professional and Informative, Helpful and Customer-Oriented, Environmentally Conscious and Responsible, Approachable (Family-Run)

Brand Values

• •Sustainability
• •Quality
• •Customer Service and Support
• •Innovation
• •Accessibility and Affordability

Best Practices

• •Prioritize Clarity and Transparency: Always be clear about the materials used, their certifications (e.g., compostable, BRC accredited), and disposal instructions. Avoid vague "greenwashing" terms; be specific about the eco-benefits.
• •Maintain a Helpful and Supportive Voice: Frame content around solving customer problems (e.g., "making the switch easy," "helping businesses reduce impact"). Offer guidance and expertise.
• •Emphasize Core Values Consistently: Regularly weave in keywords and phrases related to sustainability, quality, and reliability in all communications – website copy, product descriptions, social media, and customer service interactions.
• •Show, Don't Just Tell: Use customer testimonials, case studies (if available), and clear product imagery that showcases the quality and eco-friendly nature of the packaging. Highlight accreditations and responsible sourcing.
• •Keep it Professional yet Approachable: Balance informative, expert language with the warmth of a family-run business. Ensure all copy is well-written, error-free, and easy to understand for a business audience.

Social Perception

Positive for Eco-Consciousness, Trustworthy and Reliable, Meeting a Market Need, Challenges in the Broader Market

Copy Examples

• •Headline: Make the Sustainable Switch. Quality Eco-Packaging Delivered. Body: Choosing eco-friendly food packaging shouldn't be complicated. At ecofriendlyfoodpackaging.co.uk, we offer a wide range of high-quality, sustainable options from compostable containers to recycled paper wraps—all BRC accredited. Partner with us for reliable UK delivery and expert advice.
• •Headline: Good for Your Food, Great for the Planet. Body: Our Edenware® Bagasse containers are made from recycled sugarcane fibre – sturdy, compostable, and perfect for everything from curries to burgers. Show your customers you care with packaging that’s both practical and genuinely eco-friendly.
• •Headline: Your Family-Run Partner in Sustainable Packaging. Body: As a family business, we’re dedicated to providing exceptional service and top-quality, sustainable packaging solutions. Let our family help yours make a positive environmental impact, one delivery at a time.
• •Headline: Reduce Your Carbon Footprint, Not Your Standards. Body: With our BRC accredited, eco-friendly packaging, you don't have to compromise on quality or food safety to be sustainable. Explore our range of recyclable and compostable options designed for conscious businesses.
• •Headline: Sustainable Choices, Simply Delivered. Body: We believe going green should be easy. That’s why we offer competitive prices, fast UK-wide shipping, and a dedicated team ready to help you find the perfect eco-friendly packaging for your bakery, café, or takeaway.