Brand Tone

Innovative and Tech-Forward, Reliable and Empowering, Solution-Oriented and Practical, Community-Focused, Slightly Premium but Value-Driven, Approachable and User-Friendly

Brand Values

• •Innovation
• •Reliability & Peace of Mind
• •Sustainability & Eco-Friendliness
• •User Empowerment & Energy Independence
• •Quality & Durability
• •Customer-Centricity

Best Practices

• •Highlight Innovation with Clarity: Talk about advanced features (like X-Stream charging, LFP batteries, X-Boost) but explain their benefits in simple, user-centric terms (e.g., "charges incredibly fast so you're never without power for long," "lasts for years of daily use").
• •Incorporate a Sense of Community and Shared Experience: Use testimonials, user-generated content cues, and relatable scenarios (especially load-shedding experiences) to connect with the audience on a personal level.
• •Be Confidently Premium but Justify Value: Acknowledge the investment involved but consistently tie it back to the superior technology, longevity, performance, and the ultimate value of uninterrupted power and peace of mind.
• •Showcase real-world load-shedding scenarios in South Africa to resonate with the target audience.
• •Maintain a balance between technical specifications and user-friendly language to cater to a broad audience.

Social Perception

Lifesaver/Essential Tool, High Quality & Performance, Innovative Leader, Premium Brand, Good Investment, Responsive (generally)

Copy Examples

• •Power a new world, starting with your home.
• •EcoFlow's industry-leading X-Stream technology charges your power station from 0-80% in under an hour.
• •Join the EcoFlow Family: Powering Over 2.5 Million Homes Worldwide.
• •Hear from our happy South African users and find your power freedom today!
• •EcoFlow: Your reliable power solution for load-shedding and beyond.