Brand Tone

Aspirational, innovative, and empowering

Brand Values

• •Sustainability
• •Innovation
• •Quality and Reliability
• •Community and Empowerment

Best Practices

• •Lead with the Benefit, Support with the Tech: Start with the emotional benefit (e.g., 'peace of mind,' 'endless adventure') and then introduce the technology that makes it possible (e.g., 'with our 3.6kWh LFP battery'). This appeals to both lifestyle-focused and tech-savvy customers.
• •Reinforce a Core Value in Every Message: Ensure each piece of copy aligns with a key brand value. A post about camping should hit on 'sustainability' and 'empowerment,' while a post about a new product launch should focus on 'innovation.'
• •Use an Empowering and Confident Tone: Employ strong, active verbs and language that conveys control and freedom. Words like 'unleash,' 'command,' 'secure,' and 'reinvent' align with the brand's image as a powerful and forward-thinking leader.
• •Acknowledge and Address Pain Points: Directly address the problems your products solve, such as the noise and fumes of gas generators or the anxiety of a power outage. This shows empathy and makes the solution feel more tangible and necessary.
• •Leverage Social Proof and User Stories: Integrate authentic customer testimonials and user-generated content into ad copy and product descriptions. Phrases like 'Join over 2 million users who trust EcoFlow' or showcasing a user's specific setup adds credibility and builds community.

Social Perception

Polarized; admired for innovation and high quality, but scrutinized for premium price and inconsistent customer service.

Copy Examples

• •Your Adventure, Uninterrupted. Don’t let a dead battery cut your story short. The EcoFlow RIVER 2 series provides reliable, portable power to keep your cameras, drones, and devices charged from the mountains to the coast. Power your freedom.
• •The Blackout Buffer You Can Rely On. When the grid fails, your home doesn’t have to. The EcoFlow DELTA 3 keeps your essentials—from the refrigerator to your Wi-Fi—running for hours. Smart, silent, and sustainable peace of mind for your family.
• •Welcome to the Post-Generator Era. Meet the EcoFlow DELTA Pro. Powerful enough to run your workshop and quiet enough to never disturb your peace. Ditch the gas, fumes, and noise for clean, effortless power at the push of a button.
• •The Future Is Portable. Your Power Should Be Too. With industry-leading fast-charging and a smart, expandable ecosystem, EcoFlow is more than a battery—it's energy independence. Power your life, wherever it takes you.
• •Harvest the Sun. Power Your World. Pair any EcoFlow power station with our portable solar panels to create your own clean energy source. Perfect for off-grid living, RV trips, or simply reducing your carbon footprint at home.