Brand Tone

The brand voice of Ecofiltro Perú is a carefully balanced blend of inspirational and aspirational language, educational and informative content, eco-conscious and purpose-driven messaging, a friendly and approachable style, and a confident and reassuring tone.

Brand Values

• •Sustainability
• •Health and Wellness
• •Community Impact and Social Responsibility
• •Economic Empowerment
• •Simplicity and Accessibility

Best Practices

• •Always Lead with "Why": Start with the purpose, not just the product. Whether it's saving the planet, protecting family health, or supporting a community, the "why" is your strongest asset. Frame your product as the tool to achieve that higher purpose.
• •Balance Emotion with Evidence: Combine inspirational language ("Join the revolution") with tangible proof points (B-Corp certification, "saves S/ 1,800 annually," natural materials). This builds both an emotional connection and rational trust.
• •Speak "With" Your Audience, Not "At" Them: Use engaging, conversational language, especially on social media. Ask questions, run polls, and feature user-generated content. This fosters a sense of community and makes the brand feel more human and less corporate.
• •Maintain Visual and Tonal Consistency: Ensure that the clean, natural, and stylish aesthetic seen on Instagram is reflected in the language used everywhere. The copy should always feel as clean, pure, and intentional as the product's design.
• •Segment Your Value Propositions: Tailor your messaging to the platform and audience. Emphasize aesthetics and lifestyle on Instagram, family savings and practical benefits on Facebook, education on your blog, and simplicity and social proof on TikTok. This ensures the most relevant value is always front and center.

Social Perception

The public perception of Ecofiltro Perú is overwhelmingly positive, seen as an ethical and admirable brand with a high-quality and effective product. It is also perceived as a stylish and desirable object, and a practical and smart solution to both plastic waste and the cost of bottled water.

Copy Examples

• •Style that purifies. Substance that transforms. Your home is a sanctuary, and every detail matters. With Ecofiltro, you choose more than just pure water; you choose a healthier planet and a more conscious lifestyle. Welcome to the revolution. #EcofiltroPeru #AguaPura #DiseñoConsciente #HogarSostenible
• •Stop buying water. Start investing in your family. The average family in Peru spends over S/ 1,800 a year on bottled water. An Ecofiltro provides pure, safe water for two years with a single filter. Make the switch and see how much you can save for what truly matters. Learn more on our site! #AhorraConEcofiltro #AguaSaludable #EconomiaFamiliar #SinPlastico
• •Not All Water is Created Equal: What's Really Hiding in Your Tap Water? Did you know that even clear water can contain invisible bacteria and contaminants? Our unique 3-stage filtration system, made from clay, activated charcoal, and colloidal silver, is designed to trap these impurities naturally. It's not magic, it's science. Discover how our technology works to protect your family's health, one drop at a time.
• •My life got so much easier since I stopped worrying about bottled water. Pure water on tap, 24/7. So simple! #Ecofiltro #LifeHack #AguaPotable #EcoFriendly #Peru
• •Your Purchase Has a Purpose. Every Ecofiltro you buy helps us bring clean water to a school in a rural community in Peru. Drink with pride, knowing you're part of the solution. #ImpactoSocial #AguaParaTodos #EcofiltroConProposito