Brand Tone

Inspirational, educational, and friendly. The brand empowers consumers, makes them feel part of a larger movement, provides knowledge, and uses casual, positive, and engaging language.

Brand Values

• •Sustainability
• •Conscious Consumption
• •Education and Empowerment
• •Community

Best Practices

• •Lead with "Why," Not Just "What": Always connect the product back to the core mission. Instead of just describing a product's features, explain why it matters for the consumer and the planet. This reinforces the brand's values and builds an emotional connection.
• •Maintain a Positive and Empowering Tone: Avoid fear-mongering or guilt-tripping about environmental issues. Frame the narrative around positive action, solutions, and the collective power of the community to make a difference. The tone should be optimistic and encouraging.
• •Use Community-Centric Language: Employ inclusive words like "we," "together," and "our community" (nosotros, juntos, nuestra comunidad). Refer to customers as "Eco-Fans" to strengthen their identity within the brand ecosystem.
• •Educate Before You Sell: Prioritize providing genuine value through educational content. Create blog posts, guides, and social media carousels that help users solve problems related to sustainable living. This builds trust and positions the brand as an authority, leading to sales organically.
• •Keep it Simple and Accessible: The journey to sustainability can seem daunting. Use clear, simple language that demystifies concepts like "zero waste." Ensure the brand feels approachable to everyone, from beginners to seasoned eco-warriors, avoiding overly technical jargon.

Social Perception

Positive, positioning it as a key player in Colombia's sustainable goods market. Perceived as authentic and trustworthy due to genuine commitment and transparency. Recognized as a reliable source for high-quality niche zero-waste products and a hub for the eco-conscious community.

Copy Examples

• •Tired of plastic in your shower? ✨ Our solid shampoo not only leaves your hair amazing, but it also leaves your conscience clear. Each bar equals three fewer plastic bottles on the planet. A small change in your routine, a big breath of fresh air for our oceans! 💚 Tell us, have you switched to the solid side yet? #PequeñasAccionesGrandesCambios #ZeroWasteColombia #CuidadoCapilarSostenible
• •Invest once, save forever (and save the planet). Our stainless steel razors give you a perfect shave without generating plastic waste. Did you know that billions of disposable razors end up in landfills every year? Be part of the solution. Visit ecofans.co and join the shaving revolution. 🌱 #EcoFans #AfeitadoSostenible #Reutiliza
• •Hi [Name], You're not just a customer, you're an Eco-Fan. Thanks to you, this month we've prevented over 5,000 plastic packages from reaching our ecosystems. To celebrate, we want to share our latest blog post: '5 Myths of the Zero Waste Lifestyle (and why they're false)'. Let's continue inspiring change together! With gratitude, The EcoFans® Team.
• •Say goodbye to single-use plastic in your kitchen. Our beeswax wraps are washable, reusable, and 100% biodegradable. Perfect for covering bowls, wrapping a sandwich, or storing half an avocado. Made with love and natural materials to keep your food fresh and the planet happy. Your kitchen has never looked so green!
• •"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly." - Anne-Marie Bonneau. Every step counts. Find inspiration and products for your sustainable journey at ecofans.co. #FraseEcoFans #Sostenibilidad #VidaConsciente