Brand Tone

Eco-conscious and Responsible, Friendly and Approachable, Informative and Transparent, Passionate and Committed, Value-driven (Price-Friendly)

Brand Values

• •Sustainability
• •Affordability (Accessibility)
• •Quality
• •Transparency
• •Customer Focus
• •Social Responsibility

Best Practices

• •Always Lead with "Eco": Ensure the primary message in any copy highlights the sustainable, recycled, or planet-friendly aspect of the product or brand. This is the core identity.
• •Emphasize "Planet Friendly, Price Friendly": Consistently reiterate the value proposition of affordability alongside sustainability to address potential customer concerns about the cost of eco products.
• •Be Transparent and Specific: Instead of vague green claims, use concrete details like "made from 90% recycled materials" or "FSC-certified pulp" when applicable. Mentioning traceable provenance also builds trust.
• •Maintain a Friendly, Positive, and Encouraging Voice: Frame sustainability not as a sacrifice but as a positive and accessible choice. Use encouraging language that inspires action rather than guilt.
• •Use Consistent Terminology: Stick to established brand phrases like "eco-eco promise," "planet friendly, price friendly," and "making environmentally friendly stationery the 'norm' and not the 'exception.'" This builds brand recognition and reinforces key messages.

Social Perception

Genuinely Eco-Friendly, A Reliable Provider of Quality Stationery, Affordable and Good Value, Trustworthy, Community-Oriented

Copy Examples

• •Headline: Go Green Without Going Over Budget. Our Recycled Stationery Makes It Easy. Body: At eco-eco, we believe sustainable choices shouldn't break the bank. Discover our range of high-quality, planet-friendly stationery – because doing good for the Earth should feel good for your wallet too. #EcoFriendly #SustainableStationery #PriceFriendlyPlanetFriendly
• •Headline: Your Notes, Our Planet's Future. Choose 100% Recycled. Body: Every pen stroke, every jotted idea, can be a step towards a greener tomorrow. Our notebooks and papers are made from a minimum of 50% recycled content, ensuring your thoughts are captured responsibly. Make the switch today! #RecycledPaper #EcoOffice #Sustainability
• •Headline: Clearly Sustainable, Clearly a Great Choice. Body: Our new translucent book covers aren't just durable and stylish; they're crafted from FSC-certified, recycled materials. Protect your books and the planet with eco-eco. See the difference transparency makes. #SustainableLiving #EcoInnovate #Recycled
• •Headline: Join the Stationery Revolution: Planet-Friendly, Price-Friendly. Body: We're on a mission to make eco-conscious stationery the everyday choice. From our warehouse to your desk, we’re committed to quality, affordability, and a healthier planet. What will you create sustainably? #EcoEcoStationery #GreenChoices #AffordableEco
• •Headline: Little Changes, Big Impact. Start with Your Stationery. Body: Choosing eco-eco means choosing responsibly sourced materials, minimal packaging, and a commitment to a better future. Feel good about the tools you use every day. Explore our collection. #MakeADifference #EcoStationery #ShopSustainable