Brand Tone

Inspirational, Educational, and Approachable

Brand Values

• •Sustainability and Environmental Responsibility
• •Artisan Craftsmanship and Ethical Sourcing
• •Quality and Durability
• •Conscious Consumerism
• •Aesthetic and Natural Beauty

Best Practices

• •Always connect your products back to the core mission. Whether it's a social media post or a product description, start with the values of sustainability, craftsmanship, or conscious living before diving into product features.
• •Share the stories of the artisans, the journey of the materials, or how a product helps a customer live more sustainably. This builds an emotional connection and reinforces the brand's authenticity.
• •Use your platforms to share knowledge. Post about the benefits of natural fibers, tips for reducing waste, or how to care for products. This establishes authority and trust, aligning with the educational aspect of your brand tone.
• •Use words that evoke a sense of nature, calm, and authenticity. Terms like "handcrafted," "natural," "earthy," "conscious," and "timeless" fit the brand perfectly. Avoid overly corporate or technical jargon.
• •The approachable and inspirational tone must be reflected in your visuals. Use high-quality imagery with natural light, soft textures, and real-life settings. This visual language is just as important as the written copy for maintaining a consistent brand identity.

Social Perception

Eco Crave is perceived as a niche but trusted provider of high-quality, eco-friendly home goods. Customers who have purchased from the brand appear to be highly satisfied with the product quality and align with the company's ethical mission. The brand is seen as authentic in its commitment to sustainability and artisan empowerment. While its social media following is modest, the engagement is positive, with an audience that is clearly interested in sustainable living and handcrafted goods. The brand's identity is strongly associated with its jute rugs, which are the most frequently reviewed and discussed products. The perception is that of a reliable, mission-driven company rather than a large, impersonal corporation.

Copy Examples

• •Lay the foundation for a more conscious home. Our handcrafted jute rugs are more than just a floor covering —they are a story of sustainable sourcing, artisan skill, and natural beauty. Woven with intention, designed to last. Transform your space with a piece that feels as good as it looks. #EcoCrave #SustainableLiving #HandcraftedHome
• •Style That Speaks to Your Values. You shouldn't have to choose between a beautiful home and a healthy planet. At Eco Crave, we bring you decor that honors both. From our ethically sourced jute rugs to our biodegradable home essentials, every item is chosen to support a more sustainable future. Shop our collection today and get 15% off your first order!
• •Handwoven Jute Placemats - A Touch of Natural Elegance Elevate your dining experience with the rustic charm of our Handwoven Jute Placemats. Crafted by skilled artisans from 100% natural jute fibers, each mat is a testament to sustainable craftsmanship. Durable, beautiful, and fully biodegradable, they protect your table while connecting your home to the rhythms of nature. Make every meal a statement of conscious living.
• •New Arrivals: Sustainable Craftsmanship for the Modern Home
• •From their hands... to our eco-friendly packaging... to the heart of your home. This is more than a rug. It's a commitment. #EcoFriendly #ArtisanMade #SustainableDecor #EcoCraveWorld