Brand Tone

Friendly and Approachable, Trustworthy and Reassuring, Eco-Conscious and Health-Aware, Family-Oriented and Practical, Positive and Bright

Brand Values

• •Quality and Durability
• •Health and Safety
• •Sustainability and Environmental Responsibility
• •Nurturing and Family Focus
• •Innovation and Practicality

Best Practices

• •Always Prioritise "Friendly & Reassuring": Even when discussing technical features like "18/8 stainless steel," frame it in terms of benefits for the family (e.g., "ensuring no metallic taste and ultimate durability for your peace of mind"). Use contractions (it's, you're) to maintain approachability.
• •Weave in Values Naturally: Don't just state values; demonstrate them. Instead of "We value sustainability," say "Join us in reducing plastic waste with every refill of our beautiful, long-lasting bottles." Connect product features directly to values like health and safety (e.g., "Our BPA-free promise means worry-free hydration for your little ones").
• •Speak to the "Why," Not Just the "What": Customers are buying solutions and a better experience. Focus on the benefits: easier mornings for parents, healthier and more enjoyable lunches for kids, contributing to a cleaner planet.
• •Maintain Visual and Verbal Harmony: Ensure the bright, cheerful, and clean aesthetic of the products and imagery is mirrored in positive, encouraging, and clear language. Use simple, direct sentences.
• •Develop a "Brand Voice Cheat Sheet": Create a quick reference guide with core brand messages, key benefit phrases, "words we use" (e.g., vibrant, durable, nurture, cherish, adventure, healthy) and "words we avoid" (e.g., cheap, disposable, complicated, toxic). This ensures consistency across all writers and platforms.

Social Perception

Positive Customer Experiences: Overwhelmingly, customers praise the products for their quality, leak-proof design, and durability. Many mention that the bento boxes keep food fresh and separate, and that children find them appealing and easy to use. High Value for Money (despite price): While some acknowledge the higher price point, many feel the investment is justified by the product's longevity and performance. Trust in Product Claims: Customers confirm that features like "leak-proof" hold true, which builds trust in the brand's marketing. Problem Solver for Parents: The brand is perceived as providing effective solutions for packing children's lunches, encouraging healthier eating, and reducing reliance on single-use plastics. Attractive Designs: The colourful designs are popular, especially with children. Influencers and users share images of the products in daily life, indicating an aspirational yet practical appeal.

Copy Examples

• •Instagram Post (Image: Colourful bento box packed with fresh snacks): "Say goodbye to soggy sandwiches and hello to happy lunchtimes! 🥪🍓🥕 Our leak-proof bento boxes keep every snack perfectly in its place. Made from durable, BPA-free stainless steel, they're a healthy choice for your little ones and our planet. Pack a little joy! #EcococoonUK #KidsLunchbox #HealthyKids #SustainableLiving #ParentingWin"
• •Facebook Ad (Video: Short clips of kids easily opening bottles and lunchboxes, parents packing them): "Tired of spills and single-use plastic? Ecococoon UK offers a colourful range of durable, leak-proof stainless steel bottles and bento boxes that your kids will love and you can trust. Nurture their health and our planet, one lunch at a time. Shop now and make mealtimes a breeze! Link in bio. #EcoFriendlyFamily #SchoolLunches #DurableDesign #BPAFree #HappyHealthy"
• •Website Banner (Homepage): "Ecococoon UK: Quality you can trust, designs your family will love. Discover our award-winning, leak-proof stainless steel drink bottles and bento lunchboxes. Built for adventure, made for life. Consider. Conserve. Cocoon. [Shop Collection Button]"
• •Email Newsletter Snippet (Subject: Make Lunch a Five-Star Experience!): "Packing healthy, exciting lunches day after day can be a challenge. But with Ecococoon's vibrant and practical bento boxes, it's easy! Our clever compartments keep food fresh and appealing, encouraging even the pickiest eaters. Plus, you’re choosing a durable, eco-friendly option that’s kind to the Earth. Invest in happier, healthier mealtimes. [Link to Bento Boxes]"
• •Product Description Highlight (for a drink bottle): "Quench their thirst for adventure! Our insulated stainless steel bottle keeps drinks icy cold for up to 24 hours or toasty warm for 12. The unique cocooncap™ is designed for little hands and big adventures – truly spill-proof and easy to clean. BPA-free and built to last, it’s the perfect companion for school, sports, or any family outing. #SustainableHydration #KidsBottle #LeakProofGuaranteed"