Brand Tone

Caring & Conscious, Informative & Passionate, Friendly & Approachable, Slightly Playful/Punny, Trustworthy & Transparent

Brand Values

• •Health & Wellbeing
• •Sustainability & Eco-consciousness
• •Quality & Effectiveness
• •Ethical Practices
• •Customer Satisfaction & Relief
• •Making a Difference

Best Practices

• •Embrace "Caring & Conscious" Language: Always frame product benefits around health (for the individual and the planet) and responsible choices. Use words like "gentle," "kind," "safe," "healthy," and "sustainable."
• •Educate with Passion: Share information about the benefits of bamboo, the problems with conventional products (like bleach), and the brand's sustainable practices. Let the founder's passion and story shine through authentically.
• •Maintain a Friendly & Approachable Voice: Use welcoming language. Address the customer directly and warmly (e.g., "Hello sweet cheeks!"). Keep the tone conversational rather than overly formal.
• •Inject Playfulness (Appropriately): Continue using clever puns and lighthearted phrasing related to the products ("Cheek Sheets," "Happy Bum") where suitable, especially in social media and marketing slogans, but balance it with the serious message of health and sustainability.
• •Be Consistently Transparent & Trustworthy: Clearly communicate brand values, ingredient information, ethical sourcing, and the Australian-owned aspect. Back up claims with facts and customer testimonials to build and maintain trust.

Social Perception

Positive Customer Experiences, Eco-Friendly Appeal, Trusted Australian Brand, Aesthetic Appeal, Responsive & Appreciative, Instagram Engagement

Copy Examples

• •Headline: Gentle on You, Gentle on the Planet. Make the Switch to Eco Cheeks Bamboo. Body: Tired of harsh chemicals and wasteful habits? Our unbleached bamboo toilet paper is tree-free, plastic-free, and oh-so-soft. Kind to your skin, kind to the Earth. Feel the difference. #EcoCheeks #SustainableLiving #HealthyHome
• •Headline: Your Cheeks (and the Planet) Will Thank You! 😉 Body: Say goodbye to scratchy, bleached loo roll! Eco Cheeks offers luxurious bamboo 'Cheek Sheets' that are as kind as they are strong. Plus, we're proudly Aussie and passionate about a healthier world. Try us and see why happy bums choose bamboo! #HappyBum #EcoLuxe #ChemicalFree
• •Headline: The Unbleached Truth: Why Your Bathroom Needs Bamboo. Body: Did you know conventional toilet paper can contain chlorine bleach and other irritants? At Eco Cheeks, we believe in transparency and products that truly care for you. Our bamboo range is naturally hypoallergenic and sustainably sourced. It's not just toilet paper, it's a choice for a healthier you and a greener planet. Learn more on our blog! #UnbleachedGoodness #BambooRevolution #EcoFriendlyChoice
• •Headline: Ready for an Eco-Upgrade? Softness Meets Sustainability. Body: Experience the 'eco-luxe' difference with Eco Cheeks! Our bamboo toilet paper, paper towels, and tissues are designed for conscious consumers who don't want to compromise on quality. Soft, strong, and sustainable – it’s the everyday essential you can feel good about. Shop now and join the movement! #SustainableSwaps #QualityEco #ProudlyAustralian
• •Headline: More Than Just Paper – It's a Promise. 💚 Body: At Eco Cheeks, we're founded on the belief that everyday choices impact our wellbeing and our world. That’s why we offer premium bamboo essentials, free from nasties and kind to the Earth. From our ethically sourced bamboo to our plastic-free packaging, we're committed to making a positive difference. #OurPromise #EcoValues #HealthyPlanet