Tono de Marca

Cheeky, humorous, educational, passionate, approachable, and relatable.

Valores de Marca

• •Sustainability
• •Health and Wellbeing
• •Transparency
• •Quality
• •Social Responsibility

Mejores Prácticas

• •Embrace the Pun: Don't be afraid to be "cheeky." Puns and playful language are a core part of the brand's identity.
• •Educate, Don't Preach: Share your knowledge about sustainability and health in an accessible and engaging way. Empower your audience to make better choices.
• •Lead with Values: Every piece of content should reflect your core values of sustainability, health, transparency, quality, and social responsibility.
• •Keep it Real: Use a conversational and relatable tone. Share real customer stories and be transparent about your business practices.
• •Be Consistent Across All Channels: Whether it's a product description, a social media post, or an email newsletter, the brand's tone and voice should be instantly recognizable.

Percepción Social

Eco. Cheeks is widely perceived as a trustworthy and high-quality brand that genuinely cares about customer health and the planet. Customers appreciate its commitment to sustainability, transparent communication, and the product's effectiveness, especially for sensitive skin. The brand's 'cheeky' personality is well-received, fostering loyalty and advocacy.

Ejemplos de Copy

• •Ditch the bleach, not the softness. Your skin is your body's largest organ. So why are you wiping it with chlorine-bleached paper? Make the switch to Eco. Cheeks and feel the difference of 100% unbleached bamboo. It's the kinder choice for your bits and our planet.
• •We're not your average roll. And we're proud of it. Our toilet paper is beige because it's not whitened with nasty chemicals. It's just pure, soft, and sustainable bamboo. Good for you, great for the planet.
• •The subscription that has your back(side). Never have that "oh no" moment again. With our flexible subscription, you can get our toxic-free bamboo toilet paper delivered right to your door. It's one less thing to worry about.
• •Don't be a toilet paper racist. White isn't always right, especially when it comes to what you wipe with. Our unbleached bamboo toilet paper is naturally beige, strong, and oh-so-soft. Make the switch and do your "lady garden" a favour.
• •Good for your bum, good for the world. Every roll of Eco. Cheeks helps save forests, protects wildlife, and keeps harmful chemicals out of our waterways. Now that's what we call a power-flush.