Brand Tone

Authentic & Transparent, Passionate & Caring, Empowering & Confident, Down-to-earth & Relatable, Positive & Uplifting, Educational & Informative

Brand Values

• •Health & Safety
• •Natural & Organic Integrity
• •Ethical Practices
• •Transparency & Authenticity
• •Efficacy & Quality
• •Environmental Responsibility
• •Philanthropy & Community
• •Innovation

Best Practices

• •Embrace Authenticity: Always communicate from a place of honesty and transparency. Share the "why" behind the brand and its products, drawing from Sonya's founding story and the brand's commitment to health.
• •Lead with Values: Ensure that core values (organic, vegan, cruelty-free, toxin-free, effective) are woven into all communications, from product descriptions to social media posts. This reinforces what the brand stands for.
• •Be Passionate and Caring: Let the genuine enthusiasm for natural ingredients and customer well-being shine through. Use warm, empathetic language that shows you understand customer needs and concerns.
• •Educate and Empower: Provide valuable information about ingredients, product benefits, and application techniques. This positions the brand as a knowledgeable and trusted resource, empowering customers to make informed choices.
• •Maintain a Positive and Uplifting Voice: Focus on the positive impact of the products and the brand's philanthropic activities. Use aspirational language that inspires confidence and promotes a healthy lifestyle, avoiding fear-based marketing.

Social Perception

Trusted & Reputable, High Quality & Effective, Ethical & Conscious Choice, Founder-Driven & Authentic, Caring & Community-Oriented, Australian Heritage

Copy Examples

• •Headline: Your Healthiest Glow Starts Here. Naturally. Body: Tired of harsh chemicals and orange streaks? Eco By Sonya USA delivers a flawless, sun-kissed tan powered by certified organic ingredients. Kind to your skin, kind to the planet. Glow confidently. Call to Action: Discover Your Organic Tan
• •Headline: From Sonya’s Kitchen to Your Skin: A Story of Love & Purity. Body: Born from a sister’s love and a quest for safety, Eco By Sonya USA crafts skincare and tanning with integrity. No nasties, just pure, potent botanicals for results you can see and feel. Call to Action: Learn Our Story, Love Your Skin
• •Headline: Radiant Skin, Clear Conscience. Body: Why choose between beauty and your values? With Eco By Sonya USA, you get award-winning, vegan, and cruelty-free products that truly work. Certified organic goodness for a glow that’s more than skin deep. Call to Action: Shop Ethical Beauty
• •Headline: "This is Magic Oil!" - Real Customers, Real Results. Body: Our Glory Oil isn't just a bestseller, it's a skin savior for thousands. From calming irritation to fading scars, experience the power of nature's finest cold-pressed oils. What will your success story be? Call to Action: Experience Glory Oil
• •Headline: Join the Eco By Sonya Tribe: Glow Getters Who Care. Body: It’s more than just tanning. It’s a movement towards healthier beauty, ethical choices, and uplifting our community. Follow us for tips, inspiration, and be part of something beautiful. Call to Action: Connect With Us @EcoTan