Brand Tone

Authentic & Transparent, Passionate & Caring, Empowering & Confident, Ethical & Principled, Friendly & Approachable

Brand Values

• •Health & Wellbeing
• •Ethical Practices
• •Sustainability & Environmental Responsibility
• •Authenticity & Transparency
• •Efficacy & Quality
• •Innovation
• •Community & Giving Back

Best Practices

• •Prioritize Authenticity and Transparency: Always be open about ingredients, certifications, and brand practices. Share the "why" behind your products and values. Use real customer testimonials and user-generated content to build trust.
• •Educate and Empower: Frame messaging around informing the consumer about the benefits of natural and organic ingredients, and the importance of ethical choices. Position the brand as a knowledgeable and trustworthy guide in the clean beauty space.
• •Emphasize Ethical Commitments: Consistently highlight core values like "cruelty-free," "vegan," "certified organic," and "sustainability" in communications. This reinforces what the brand stands for and attracts like-minded consumers.
• •Maintain a Warm and Engaging Community: Interact genuinely with followers on social media. Respond to comments and questions with a friendly, helpful, and passionate tone. Foster a sense of belonging.
• •Tell Your Story Consistently: Weave the founder's story and the brand's mission into different pieces of content. This humanizes the brand and reinforces its authentic roots and driving purpose. Ensure all marketing materials, from product descriptions to social media posts, reflect this narrative and the established values.

Social Perception

Trustworthy & Reputable, High Quality & Effective, Ethical & Conscious Choice, A Healthier Alternative, Premium (sometimes perceived as expensive), Founder-Driven & Authentic

Copy Examples

• •Headline: Glow Naturally, Live Consciously. Body: "Discover the secret to a radiant, sun-kissed look without compromise. Our certified organic tanning and skincare, born from a passion for health and nature, nourishes your skin and respects our planet. Shine with Eco By Sonya. #EthicalBeauty #OrganicGlow"
• •Headline: Toxic-Free Tan? Yes, It’s Real. Body: "Worried about what’s in your beauty products? We were too. That’s why we created a range that’s as kind to your skin as it is to the earth. Certified organic, cruelty-free, and made with love in Australia. Experience the Eco By Sonya difference. #CleanBeautyNZ #SafeTanning"
• •Headline: More Than Just a Tan. It's a Movement. Body: "Join a community that believes in beauty without harm. From our ethically sourced ingredients to our sustainable packaging, every Eco By Sonya product is a step towards a healthier you and a happier planet. Make your glow count. #SustainableSkincare #VeganBeauty"
• •Headline: Sensitive Skin? Meet Your Match. Body: "Nourish and soothe your skin while achieving a flawless tan. Our gentle, natural formulations are loved by those with even the most delicate complexions. Finally, a glow you can trust. Explore our skin-loving range. #OrganicSkincare #GentleGlow"
• •Headline: The Story Behind Your Glow. Body: "Founded from a sister's love and a desire for a safer way to tan, Eco By Sonya is built on transparency and a deep respect for nature. Every bottle tells a story of passion, purity, and the power of organic ingredients. What will your glow say? #FounderStory #AuthenticBeauty"