Brand Tone

Caring & Nurturing, Eco-Conscious & Responsible, Trustworthy & Reassuring, Community-Oriented & Engaging, Informative & Educational

Brand Values

• •Sustainability
• •Child Well-being
• •Quality
• •Authenticity & Transparency
• •Social Responsibility

Best Practices

• •Build Trust Through Transparency and Proof: Mention certifications (FSC certified, chemical-free), customer numbers ("10,000+ SA Parents"), and specific benefits (12-hour protection) to build credibility and reassure parents.
• •Focus on the positive impact they are making.
• •Emphasize eco-friendliness by highlighting biodegradable materials and certifications.
• •Focus on the benefits for the baby: comfort, health (hypoallergenic, chemical-free), and well-being.
• •Highlight the quality and effectiveness of the product

Social Perception

Positive for Eco-Friendliness, High-Quality Baby Products, Trustworthy Option, Growing Community, Aspirational & Responsible Choice

Copy Examples

• •Our ultra-absorbent bamboo nappies offer up to 12 hours of leak-free protection.
• •Loved by 10,000+ SA Parents.
• •Sign up for our newsletter and get 15% off your first order!
• •With Eco Boom's 100% biodegradable bamboo fibres, you're choosing a brighter future for your child and the world they'll inherit.
• •Headline: No Nasties, Just Nature’s Best for Your Baby’s Skin. Body: Say goodbye to harsh chemicals, fragrances, and lotions! Eco Boom bamboo nappies and wipes are crafted with pure, plant-based ingredients, perfect for even the most sensitive skin.