Brand Tone

Conscious & Passionate, Educational & Inspiring, Stylish & Modern, Approachable & Community-Focused, Bold & Urgent

Brand Values

• •Sustainability
• •Environmental Protection & Conservation
• •Innovation
• •Community & Collaboration
• •Consciousness
• •Creativity
• •Courage & Boldness
• •Compassion & Inclusivity

Best Practices

• •Consistently weave in themes of sustainability, environmental protection, innovation, and community in all communications. Use keywords like 'eco-friendly,' 'compostable,' 'plant-based,' 'sustainable,' 'conscious,' and 'planet-friendly.'
• •Position EcoBlvd not just as a seller of products, but as a source of information and inspiration for a sustainable lifestyle. Share facts, tips, and stories related to environmentalism.
• •While the eco-message is paramount, don't neglect the aesthetic appeal. Highlight the unique designs, colors, and modern look of the products.
• •Use inclusive language ('we,' 'us,' 'together') and encourage collective action. Gently remind the audience of the importance and urgency of making sustainable choices.
• •Clearly communicate about materials, manufacturing processes (where appropriate and positive), and sustainability initiatives like the recycling program and donations. Acknowledge the journey towards sustainability.

Social Perception

Positive for Eco-Friendliness, Stylish Products, Innovative Materials, Growing Brand Awareness, Mixed Product Performance Feedback, Transparent (to an extent), Community Engaged

Copy Examples

• •Headline: Protect Your Phone. Preserve Our Planet. Body: Don't choose between a stylish case and a sustainable future. With EcoBlvd, you get both. Our compostable cases are crafted from nature, designed for your life, and made to disappear when you're done. Join the #Root2Renew movement. Call to Action: Shop Eco-Conscious Cases.
• •Headline: Style That Speaks Volumes. Sustainability That Shouts. Body: Your phone is an extension of you. Make it a statement for the planet. EcoBlvd’s artist-driven designs meet innovative plant-based materials, so you can express yourself while protecting what connects us all. Call to Action: Discover Your Eco-Style.
• •Headline: From Plants, Not Plastic. For Your Adventures, Not Landfills. Body: Adventure boldly, knowing your gear won't harm the ground you explore. Our rugged Mojave Collection, made from innovative CornBo™, offers extreme protection for your phone and gentle care for the Earth. Compostable, durable, and ready for anything. Call to Action: Gear Up Sustainably.
• •Headline: Join the Circle of Good. Body: Every EcoBlvd purchase is a step towards a cleaner world. From our plant-based materials and plastic-free packaging to our Roundabout Recycling program and donations to environmental causes, we’re committed to making a difference, together. Call to Action: Be Part of the Solution.
• •Headline: Small Change, Big Impact. Your Case Matters. Body: Millions of plastic phone cases end up in landfills each year. Choose a different path with EcoBlvd. Our stylish, compostable cases prove that everyday choices can fuel extraordinary change. Make your next case a conscious one. Call to Action: Make the Switch Today.