Brand Tone

Friendly, encouraging, informative, passionate, authentic, and mission-driven. They aim to be approachable and supportive of customers' sustainability journeys.

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Quality & Practicality
• •Education & Empowerment
• •Community & Giving Back
• •Transparency & Accountability
• •Innovation

Best Practices

• •Focus on "We" and "You" Inclusively: Use language that creates a sense of partnership and shared journey (e.g., "Let's make a difference together," "We're here to help you on your eco journey"). This reinforces the friendly and supportive aspect of the brand.
• •Educate Gently, Don't Preach: Provide informative content that empowers customers to make sustainable choices without being condescending or overly alarmist. Share tips, facts, and the benefits of products in an accessible way.
• •Highlight Positive Impact & Solutions: Frame messages around the positive outcomes of using eco-friendly products and making sustainable choices, rather than solely focusing on the negatives of environmental problems. This aligns with the encouraging and optimistic tone.
• •Be Authentic and Transparent: Share the brand's story, its commitment to ethical sourcing, its certifications (like B Corp), and even the challenges of sustainability. This builds trust and resonates with the brand's genuine passion.
• •Keep it Kiwi: Incorporate a friendly, down-to-earth New Zealand voice. Use relatable language and connect with local values regarding environmental protection (e.g., "Protecting our beautiful Aotearoa"). This makes the brand feel local and connected.

Social Perception

Customers generally perceive EcoBags very positively, valuing the product quality, eco-friendliness, and the company's mission. They are seen as a reliable source for sustainable goods. Viewed as a pioneer in the New Zealand market for reusable and compostable bags, with strong relationships with major retailers and businesses. The brand is perceived as knowledgeable and genuinely committed to environmental causes, reinforced by partnerships and certifications. The brand successfully communicates its dedication to helping Kiwis reduce waste and make eco-friendly choices.

Copy Examples

• •Headline: Small Swaps, Big Impact. Your Journey to a Plastic-Free Kitchen Starts Here. Body: Tired of single-use plastics cluttering your kitchen and harming our planet? At EcoBags, we believe every small change makes a world of difference. Discover our range of beautiful, durable, and truly compostable solutions designed for everyday Kiwis. Let's make sustainability simple, together. Shop now and feel good about your choices! Call to Action: Explore Our Eco Kitchen Range
• •Headline: Lunchtime Hero: Pack a Waste-Free Meal! Body: Say goodbye to cling film and plastic snack bags! Our reusable beeswax wraps and organic cotton snack bags are perfect for keeping your kai fresh without the fuss or the plastic. Easy to use, easy to clean, and so much better for Aotearoa. What sustainable swap will you make today? Call to Action: Discover Reusable Lunch Solutions
• •Headline: Join the EcoBags Family & Let's Nurture Our Planet. Body: We're more than just a store; we're a community of Kiwis passionate about protecting our beautiful New Zealand. From our family to yours, we offer practical, high-quality eco-alternatives that make a real difference. Follow our journey and get inspired with tips, new product alerts, and stories from fellow eco-warriors! Call to Action: Follow Us & Get Inspired
• •Headline: Is Your Bin Liner Truly Eco-Friendly? Ours Are! Body: Confused by 'greenwashing'? Our certified home compostable bin liners break down naturally, returning nutrients to the earth without leaving microplastics behind. Strong, reliable, and kind to the planet – it’s the guilt-free way to manage your household waste. Make the switch to genuinely green! Call to Action: Shop Certified Compostable Liners
• •Headline: Gift a Greener Future. Body: Looking for a thoughtful gift that shows you care for them and the planet? Our curated eco-gift sets are packed with sustainable goodies everyone will love. From zero-waste starter kits to beautiful reusable shoppers, give a gift that keeps on giving back to Papatūānuku. Call to Action: Browse Eco-Friendly Gifts