Brand Tone

Eco-conscious & Purpose-driven, Practical & Solution-oriented, Friendly & Relatable, Innovative & Smart, Quality-conscious

Brand Values

• •Sustainability: A primary driver for the brand is to offer products that help consumers reduce their environmental impact.
• •Convenience: The design emphasizes ease of use, particularly the "one-second" self-standing feature and compact foldability.
• •Quality & Durability: The bags are designed to be long-lasting alternatives to flimsy options.
• •Thoughtful Design/Style: While practical, there's an element of smart, aesthetically pleasing design ("origami" concept, various colors).
• •Problem Solving: Addressing specific pain points for shoppers, like inefficiency at self-checkout.

Best Practices

• •Always Emphasize Eco-Friendliness: Every piece of copy should, where appropriate, reinforce the brand's commitment to sustainability and reducing plastic waste. Use phrases like "planet-friendly," "reduce your footprint," "sustainable choice."
• •Highlight Convenience and Practicality: Consistently focus on how Oriba bags make shopping easier, especially the "one-second" self-standing and easy-fold features. Use words like "effortless," "streamlined," "quick," "simple."
• •Maintain a Friendly and Relatable Voice: Write as if you're a helpful friend offering a smart solution. Avoid overly technical jargon. Share the "why" behind the brand when possible.
• •Showcase Innovative Design: Subtly weave in the "origami-inspired" or "smart design" aspects without overcomplicating. Focus on the benefits these design choices bring to the user (e.g., "stands on its own thanks to its clever design").
• •Be Solution-Oriented: Frame the product as a clear answer to common problems (e.g., "Tired of bags that won't stay open? Oriba solves that."). Address customer pain points directly and position Oriba as the ideal solution.

Social Perception

Positive perception, especially in Japan, with customer reviews praising its ease of use, light weight, and the convenience of the self-standing feature. The brand's narrative of being founded by individuals frustrated with existing options resonates with a broader audience. There's a widespread understanding of the environmental benefits of reusable bags.

Copy Examples

• •Headline: Stop the Self-Checkout Shuffle. Hello, Oriba. Body: Tired of fumbling with flimsy bags? The Oriba bag stands on its own, ready in one second, making your grocery run smoother and greener. Pack smarter, not harder. Focus: Problem/Solution, Convenience
• •Headline: Foldable. Durable. Earth-Friendly. That's Oriba. Body: Inspired by origami, designed for life. Our reusable bags aren't just a statement against plastic; they're a commitment to quality and everyday convenience. Small when folded, mighty when full. Focus: Key Features, Sustainability, Quality
• •Headline: Your Groceries (and the Planet) Will Thank You. Body: Make the switch to Oriba and feel the difference. Strong, stylish, and surprisingly simple to use, our eco-bags make sustainable living effortless. Focus: Benefit-driven, Eco-consciousness, Ease of Use
• •Headline: The Last Reusable Bag You'll Ever Need (Want). Body: From its clever self-standing design to its easy-to-fold compactness, Oriba is crafted for your daily grind. Say goodbye to bag clutter and hello to streamlined, sustainable shopping. Focus: Durability, Unique Selling Proposition, Lifestyle
• •Headline: Oriba: Unfold a Better Way to Shop. Body: Quick to open, easy to pack, and even easier to love. Join the Oriba movement and transform your checkout experience from a chore to a breeze. Good for your groceries, great for the Earth. Focus: Action-oriented, Community, Benefit