Brand Tone

Professional, Approachable, Results-Oriented, Helpful

Brand Values

• •Expertise & Credibility
• •Client Success & Results
• •Transparency & Honesty
• •Innovation & Adaptability
• •Accessibility & Partnership

Best Practices

• •Develop a "HolaEC" Voice Guide: Create a simple internal document outlining the core tone attributes (e.g., "Professional but not stuffy," "Expert but humble," "Helpful and clear," "Friendly and optimistic"). Include examples of "say this, not that."
• •Embrace the "Hola": Consistently use a welcoming and approachable opening where appropriate, even in more formal communications, to reinforce the "Hola EC Marketing" brand. This doesn't mean being overly casual, but rather, maintaining a human touch.
• •Balance Expertise with Clarity: When explaining complex marketing concepts, avoid overly technical jargon. If technical terms are necessary, explain them simply. The goal is to empower clients with understanding, not to overwhelm them.
• •Show, Don't Just Tell, Results: Instead of just saying "we get results," use case study snippets (even if anonymized for less public clients), data points, or client success language (e.g., "Helped a client like you achieve X% growth") where possible and appropriate, reinforcing the results-oriented aspect. The HP client list is a strong "show."
• •Consistent Training & Review: Ensure anyone creating content (internal team, freelancers) understands and can apply the brand voice. Regularly review content across all platforms to check for consistency and make adjustments as needed.

Social Perception

Positive (among those who have likely worked with them or seen their high-profile client list): The claim of working with clients of HP like Disney and FedEx creates a strong perception of capability and reliability. Professional & Knowledgeable: Their content marketing efforts likely position them as experts in the field to their followers and website visitors. Limited Broad Public Awareness (based on search results)

Copy Examples

• •Headline (Website/Social Ad): "Stop Dreaming About Growth, Start Achieving It. Hola EC Marketing: Your Partner in Strategic eCommerce & Digital Success."
• •Social Media Post (Instagram/Facebook): "Feeling lost in the digital maze? 🧭 We get it. At Hola EC Marketing, we simplify the complex world of online marketing, creating clear pathways to your business goals. Let's chat about your vision! #DigitalMarketing #Ecommerce #MarketingStrategy #HolaECMarketing #Querétaro"
• •Email Subject Line (Lead Nurturing): "EC Marketing Insights: Is Your eCommerce Store Truly Optimized for Conversion?"
• •Blog Post Intro Snippet: "So, you've built your online store... ¡felicidades! But the work doesn't stop there. At Hola EC Marketing, we know that launching is just the beginning. Let's explore 3 key strategies to turn your online presence into a sales powerhouse. [Link to blog]"
• •TikTok Video Concept/Caption: (Video: Quick, engaging visuals showing a common marketing problem, then a "lightbulb" moment with the EC Marketing logo) "🤯 Marketing got you like this? We turn those headaches into high-fives! 👋 Hola EC Marketing - Real results, zero fluff. #MarketingTips #SmallBizGrowth #DigitalExperts #HolaEC"